Fanny Mooijekind Email & Phone Number

Montreal, QC, CA

Toronto, Ontario, CA

CA

Pasionned and high energy, I still curved time to support the growth of Canadian retailers in their e-commerce operations and strategy while focusing on maximizing their operation ratio with their online and in-store revenue. From e-commerce platform's choice to email marketing strategy or online media support and social media, I cover all aspects with.

Laval, Quebec, CA

Montreal, QC, CA

• Implemented an acquisition lead program with earned, owned and bought media
• Proceed to a global rebranding with well known Canadian agency
• Created a new website with new branding and content structure (launch in May 2020)
• Guided marketing strategies with partners and collaborators
• Implemented a marketing roadmap for employees and inter-departments to follow (Hr and Sales)

Chicoutimi, Québec, CA

• Operationalize the company's marketing (traditional anddigital) to support their 16 stores
• Responsible for the growth of the online store: Achieved a growth of 70%
• Implementation of a short, medium and long-term customer acquisition strategy
• Creation and modernization of an ambassador program for the brand
• Management of 3 employees and 3 freelancers - develop a personal career path for each employee
• Improvement of merchandising processes, SEO, and implementation of efficient commercialisation processes upon the arrival of the product to their push into the stores.

Montreal, QC, CA

• Lead a team of specialists who remotely manage a full E-commerce and digital team for the growth of some smaller Canadian retailers.
• Delivered different mandates to help Canadian retailers build stronger brands and businesses online and in-store with a review of their operational team, their processes and technologies.
• Rudsak:- Managed their E-commerce department and digital marketing teams- Assisted them in an Online Media Agency RFP and with the implementation of the Magento2.0 platform
• David’s Tea: a two-year mandate where I assumed the interim role of E-Commerce Director whileevaluating the team, processes and technologies used for the growth of the business.- Resulting in a Salesfores e-commerce.

Montréal, Québec, CA

Montréal, Québec, CA

Boucherville, Québec, CA

Online media, CRM, marketing strategy, e-commerce

Boucherville, Québec, CA

- Created and scheduled eCommerce, CRM & social media marketing strategies- Maintained solid partnerships with our various advertising agencies (BOS, Sid Lee, REP, SJ&R)- Developed an ongoing strategy of acquiring customers DB (1st year; 160% increase; 2nd year, 155% increase)- Supported national strategies via digital media- Implemented eCRM campaigns.

Montreal, Québec, CA

- Created and planned marketing strategies- Created the strategic direction of the Videotron site- Ensured the achievement of revenue and profitability objectives, increasing revenue by 60%- Identified opportunities for online advertising and captured a market share of more than $250,000 in online campaign production and $500,000 in media buying per year.

- Managed the interactive Bombardier Aerospace and Bombardier Flexjet accounts- Created and planned marketing strategies- Ensured the achievement of the revenue and profitability objectives, exceeding targets by 666%- Developed new tools to measure ROI (introduced an SEO and PPC campaign)- Created a corporate intranet site- Identified solid partnerships.

Bachelor, International Relations

Bachelor, Communication