How can you lead consumers to choose your brand and influence their buyingdecision process? What are the consumers’ needs and how can you respondto it to develop your business? What are the keys do create customer loyaltyand remarkable shopping experience? This is the kind of questions that keepsme up at night. And what drives my career.My job is to provide meaningful key insights from consumers to help you betterunderstand your customers and contribute to build a brilliant marketing strategy,an awesome shopping experience and great products that will appeal to consumersand make them happy. So that in the end, it helps you meet your business goalsand increase your sales.ROI-driven with a scientific background and a business-oriented mindset, I leverageand transform consumer and shopper insights into actionable recommendations and profit.Delivering results on time, proactivity, “can do” attitude, entrepreneurial spirit and passionare part of my professional DNA.After a MA in Behavioral Sciences, I’ve started as a Junior Market Research Analystin a digital marketing agency where I provided insights and recommendations that- combined with an effective digital marketing strategy - led to 266% increase inonline sales for the account (a B2C company) i've worked on.Wishing to strengthen my expertise, I’ve decided to expand my skills witha Master's Degree in Market Research and Marketing Management.