Fanny Rannaud Email & Phone Number

Geneva, Switzerland

Geneve

The purpose of this IDG Geneva Sustainability Impact Hub is to create a transformative space of learning and action, nurture a culture of responsibility and proactive engagement in sustainability, to achieve together the Sustainable Development Goals. The Hub organises a series of events, webinars on the topic. As a coordinator and co-founder of the hub I am in charge of co-creating content and communications around these events.

Genève, Suisse

I lead the "Sustainable Development" module, tailored to the luxury sector, specifically for first-year Bachelor's students specializing in Luxury Jewelry and Luxury Watches. My role includes creation of structure, content, resources and evaluation.

Genève, Suisse

I am responsible for the "Ethics & Business" module, designed for Master's students specializing in Digital Communications and Influence Marketing. The course combines theoretical foundations with practical case studies, helping students develop key social skills such as emotional intelligence and pitching. My role involves creating the course framework, setting pedagogical objectives, and developing the content.

The Digital Collage can be used to raise awareness among your stakeholders (employees, clients, suppliers) about the environmental challenges of digital technology, whether you are part of a company, a public organization, an educational institution, or an association. I am facilitating workshops for groups of 8-16 pers. simultaneously (can be done with other facilitators or on different slots for bigger groups).

Geneva, Switzerland

iimpact is a CSR consulting and sustainable communication supporting businesses, destinations, and local communities in their transition and development toward sustainable success. I am facilitating workshops to co-create CSR objectives, roadmaps and strategies.

Geneva

• Build, plan and oversee the global marketing strategy and budget for 3 business lines, Corporate Communications, the Intelligence Platform and 3 major international events• Measure and report performance of all marketing campaigns/tactics, and assess ROI with attribution models, provide recommendations for optimisation• Co-build the CSR strategy and budget, implement tools, organise workshops, engage with stakeholders, monitor KPIs, report performance and roll-out communications• Oversee brand positioning, ensure cohesion, increase awareness and monitor reputation• Provide thought leadership and share insights, trends, new growth strategies• Nurture a marketing community with clients, partners• Implement CRM, Marketing Automation and social listening tools• Manage and lead 3 team members including training and development plans

B Leader is a professional certified to support businesses in their journey to achieve B Corporation certification, helping them integrate sustainability and social responsibility into their core operations. This role involves guiding companies through the B Impact Assessment, setting impactful sustainability goals, and developing strategies for continuous improvement in areas such as governance, environmental performance, and community engagement. B Leaders also foster a culture of transparency and purpose-driven growth within organizations.

Geneva Area, Switzerland

• 2019-2024: In charge of the modules "Digital Marketing and Communications" and "Sustainable Communications" for the Diploma of Advanced Studies (DAS) "Online Expertise and Social Media" proposed by MédiaLab/University of Geneva• 2017-2018: In charge of the module "External Public Relations, online reputation, branding and inbound strategy" for the Diploma of Advanced Studies (DAS) "Digital PR" proposed by MédiaLab/University of Geneva and Créa Genève/INSEEC.These DAS are for professionals who want to specialize in digital marketing/communications and new technologies.

Chambéry, Auvergne-Rhône-Alpes, France

• 2023-2024: En charge du module « Online Behaviour & Distribution »• 2021-2023: In charge of the 2 modules "Marketing Automation Strategy", "Sustainable marketing", "Digital project managerment", "Communications & branding" and "Emailing" for MS1 Digital Marketing and MS2 Digital Marketing and e-Business, proposed by INSEEC U.• 2020-2021: In charge of the 2 modules "Marketing Automation Strategy" and "Emailing" for MS1 Digital Marketing and MS2 Digital Marketing and e-Business, proposed by INSEEC U.

Geneva Area, Switzerland

• Elaboration, implementation and execution B2B and B2C omni-channel strategies that impact and innovate customer experience in a very regulated industry (with clear KPIs and tracking tools)• Implementation of social listening offers (tools implementation, automatic and manual analysis with reporting and client presentations)• Project management for mobile/web applications, CRM, paid or organic campaigns, online reputation management, social networks, community platforms, interactive videos, VR and augmented reality, etc.• Product Owner managing digital roadmap at each stage of the production (understanding client needs, strategy, UX, programming, cross-country deployment, QA, server installation)• Team management (internal/external) of +10 persons with a functional, creative, technical and budgetary dimension• Institutional and healthcare clients

Région De Genève, Suisse

METHODOLOGY• Building up from scratch an in-house digital department at M&CSAATCHI Geneva (identification of key specialists, vendors, processes and pricing)• Developing an in-house methodology called "DIGITAAL" including websites and mobile applications creation and development, e-CRM & data marketing implementation and social media campaigns managementPROJECT MANAGEMENT• Leading digital projects (websites & apps, e-CRM, social media, traffic acquisition strategy) with clients to ensure optimal relationship, strengthen trust and enlarge projects scopes• Managing creative (Digital Art Director, Digital Designers) and production teams (front-end/back-end developers, social media specialists, SEO/SEA traffic managers, marketing automation experts)NEW BUSINESS• Pro-actively looking after new leads• Building digital strategy recommendations and methodologies, pitch• FMCG and institutional clients

Région De Genève, Suisse

STRATEGY• Trends/market analysis, competitive monitoring, benchmarking, audience analysis• Brand positioning• Business plan, implementation of promotional strategiesDIGITAL COMMUNICATION• Strategic planning• Mediaplanning, operational strategies for multi-channel campaigns, ROI and results analysis• Content creationACCOUNTING• Auditing needs and proposing budget proposals• Project management and follow-ups• Coordinating with stakeholders graphic designers, web designers, etc. REPUTATION• Implementing UNE’s new online reputation management service• Developing UNE's offers

Région De Genève, Suisse

DeepWater is a scientific expedition organised by PlanetSolar and the University of Geneva.My tasks and responsabilities:• Co-running the DeepWater's awareness campaign for young people• Organizing events and teasing campaigns• Strategic planning and community management for social media (Facebook, Twitter, Instagram)• Creating content (articles, videos, posts...)

Geneva, Switzerland

The Geneva International Model United Nations (GIMUN) is a NGO with a Special Consultative Status to the United Nations Economic and Social Council.• Internal communications• External communications with media, sponsors, UN and universities• Responsible 360 communications (website, social media, flyers, brochures, newsletters, annual report)• Relationships with bloggers and key influencers• Event planning during 1 week for 250 persons in the Palais des Nations (UN, Geneva)• Recruitment and management of a team of 4 pers

Geneva, Switzerland

The Geneva International Model United Nations (GIMUN) is a Non Governmental Organisation with a Special Consultative Status with the United Nations Economic and Social Council. Each year the GIMUN Conference takes place at the UN and gathers 250 participants.• Recruitment and management of a team (10 journalists and 2 translators)• Coordination, project management and follow-up during 12 months • In-chief redactor of the GIMUN daily newspaper (structure, themes, design, distribution) • Content promotion via social networks and key online influencers

Geneva Area, Switzerland

CIRID (Centre Indépendant de Recherches et d’Initiatives pour le Dialogue) is an African NGO with a Special Consultative Status to the United Nations Economic and Social Council.• Redesigning the new CIRID websites (UX, graphic guidelines, content)• Creating 2 thematic blogs (editorial calendar, content, UX)• Elaboration of fundraising strategies and follow-up for a Social Event in Burundi ("Tanganyika Social Forum")• Creating and implementing promotional activities using various types of channels: newsletters, flyers, posters, social networks, influencers etc• Personal Assistant of the NGO's President

Montpellier, France

Online journalist writing articles and PR kits for 2 local websites targeting students.• Content creation, proofreading, editing• Content publication / Webmaster• Content distribution via local and social networks• News and industry trends monitoring

Education record

Introduction of Bilan Carbone® methodology developed by ADEME (French Environment and Energy Management Agency) to calculate carbon.

Master In Media, Communication Sciences, Digital Marketing, Communications And Journalism

Thesis: Implementing an online-reputation management service targeting companies located in Switzerland (French Speaking area)

Bachelor In Multilingual Communications, Multilingual Communications, Languages

Allemand, Anglais, Russe

Baccalauréat, Sciences (Physics And Chemistry), Mention Très Bien