PhD in Management Sciences, I am a marketing specialist with extensive experience in marketing and business development across various B2B sectors, including service engineering, food, pharmaceutical, and cosmetic industries. My research focuses on consumer behavior, packaging enhancement of food products, and promoting healthy and sustainable food, spanning social, sensory, and health marketing.Currently, I am an Associate Professor at the University of Angers (Polytech Angers School of Engineering) and conduct research at the GRANEM laboratory. I specialize in sensory marketing, particularly food, packaging, consumer behavior, and visual cues. My studies examine how visual representations on packaging affect consumer beliefs and product acceptability, especially alternative meat proteins.