Corporate Marketing Manager
Current1. PR & Marcom a. Design & execute marketing campaigns for branding and, or service promotionb. Design communication content and do the copywriting for various channels i.e. marketing materials, web pages, social media platform, news release, public speeches, videos, etc.c. Establish and maintain the relationship with media, KOL, and other partners, complete the collaboration in both online and offline channels.d. Leading the national event such as CIIE to gain the high brand exposuree. Video promotion such as SGS expert talks2. Business Developmenta. To catch the business opportunities from Chambers, Embassy, NGO and business alliances.b. To promote business by Expo, Seminar and Strategy Alliancec. Market research analysis for B2B industry and B2C innovative services3. DigitalDigital channel investment such as Baidu SEM, SEO and digital ads to gain the business leads for SGS TIC MALL (www.sgsonline.com.cn) 4.Government Affair Communicate with government officers of different tiers to hunt for Funding opportunitiesTotal Funding RMB 2.5 Million (2016-2019)