Faraaz Nadeem Email & Phone Number

Plano, Texas, United States

● Led cross-channel analytics and insights initiatives for up to 3 clients at a time with minimal upper-level support managing onboarding initiatives, client communications, and analysis road-mapping.● Spearheaded, delivered, and presented 10+ cross-channel statistical analyses to various B2B and B2C clients throughout multiple industries/sectors including multiple linear regression, incrementality, retail, conversion path, competitor, and site analysis.● Developed measurement plans and established KPIs for success to fit client needs and goals for each quarter● Mentored and assisted lower-level digital analysts in their analyses work and established myself as a valuable resource for new hires and associate analysts.● Used Python, R, and SQL to develop statistical data models, scripts, and perform data transformations/QA on client and internal data.● Led analytics initiatives for brands across retail, CPG, Ecommerce, and B2B industries such as PacSun, Meyer, Unilever, and Rippling.● Provided valuable insights and recommendations using tableau for clients that yielded efficiency increases in paid media campaigns along with KPI increases of up to 10%.

Plano, Texas, United States

● Interacted and led communication with over 10 B2C and B2B clients, 3 at a time, on a weekly/monthly basis in order to understand and achieve their digital and in-person advertising goals.● Analyze and optimize advertising campaigns off of various channels and platforms in order to ensure maximum return.● Produced, delivered, and presented 7 advertising channel, platform, and campaign analyses to clients using marketing and statistics techniques.● Provided insight and feedback to clients on campaign strategy such as spend distribution, targeting, and customer behavior. ● Set up custom dashboards for clients to fit their reporting and analysis needs in Tableau and Google Analytics ● Worked internally with channel specific teams to achieve the maximum understanding of channels internally and externally. ● Retrieved, cleaned and inserted campaign data using SQL and Tableau from search, social, and programmatic marketing media platforms into a single database to prep for cross-channel reporting and analysis.

● Engaged with B2B partner environment by assisting in co-marketing operations with high-profile corporations globally● Created Adobe Analytics and Google Analytics dashboards to optimize KPI tracking capabilities for over 50 webpages● Created and implemented monthly reporting of KPIs to support communication with partners and throughout departments● Established SEO guidelines for future webpages and assets to increase web traffic and potential partner inquiries● Researched and implemented structure for paid search campaigns via Google Ads, and piloted 2 high-value assets

Raleigh-Durham, North Carolina Area

- Planned and led IP tracking and vulnerability management initiative regarding all of MetLife appliances in order to improve visibility of threat landscape- Worked with security applications including Qualys and Kenna in order to efficiently manage MetLife's vulnerabilities throughout all systems- Cooperated with intern team of 5 to develop a feasible product that promotes sustainability throughout the corporation globally- Developed python script in the Qualys API in order to automate vital processes regarding purging data and changing tracking methods of IPs

Dallas/Fort Worth Area

I teach international students of various cultures about the basics of business culture in the United States. The main goal of this volunteer work is to allow for international students to prosper in the extremely unique social and business environment of the United states.

Allen Premium Outlets

Master'S Degree, Business Analytics

I plan to take the Marketing Analytics tracks within the Business Analytics program in order to pursue my goal of doing work.

Bachelor Of Science (B.S.), Information Technology And Systems

Activities and Societies: - Association for Information Systems (AIS) - Global Business Organization (GBO) - Dancing for a Cause (DFC).

High School

Activities and Societies: - Debate Team - DECA - Vice President of Science ClubGraduated Cum Laude