Previously operating the stores under the name of Route2Health, Base6, is a newly formed company importing and marketing international vitamins and health supplement brands in Pakistan. Base6 currently represents two of the leading global health supplement brands; Good N Natural (USA) and Natural Factors (Canada) and markets them through its flagship stores and retail network throughout Pakistan.

Managing the complete P&L of the company.Managing current business portfolio with existing global partners.Acquiring new partners with new / improved product lines to add to the supplements and vitamins portfolio.Managing the team of 70 people across Pakistan to build sales & distribution network.Building company owned flagship retail network across Pakistan.Set-up & supervised a vitamins production plant facility from ground-up at Sundar Estate.

Managing the portfolio of Olivieri brand of Fresh Pasta & Sauces.Developing the marketing strategy for the brand.Handling the new launches.Product development to introduce new product lines to the portfolio.Liaisoning with the agency for the product communication.

Marketing generic pharmaceuticals in the following therapeutic areas: dermatology, gastroenterology, non-NSAID, gynaecology and ENT. Introduced natural health supplements for company owned retail outlets-Route2Health. Licensed-in Natural Factors from Canada (www.naturalfactors.com) and Good N Natural from USA (www.goodnnatural.com).