My role in HyperMedia consisted of initiating and setting the roadmap for new partnerships, acquiring and developing innovative solutions, plans and technologies, as well as managing all the company’s B2B marketing activities including campaigns, events, digital marketing and PR to ensure the company's prosperity within the OOH advertising sector. With a thorough understanding of the Luxury and Retail industry, I was responsible of demonstrating and implementing strategies that deliver better… Show more My role in HyperMedia consisted of initiating and setting the roadmap for new partnerships, acquiring and developing innovative solutions, plans and technologies, as well as managing all the company’s B2B marketing activities including campaigns, events, digital marketing and PR to ensure the company's prosperity within the OOH advertising sector. With a thorough understanding of the Luxury and Retail industry, I was responsible of demonstrating and implementing strategies that deliver better insights and effectiveness for our clients, as well as working closely with the company’s Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations. Show less

Identification and implementation of the strategic direction and operations to launch Talenthouse in the MENA region

Additionally to the marketing activities, my position required my involvement on a creative level with the social media and website development teams providing them with creative content and artworks for various social media platforms and websites.

While still pursuing my studies I started my career as an art director in various digital and advertising agencies in Lebanon including Digitall Lebanon, Hatch and Adrenaline.The above granted me a thorough understanding of a creative brief and all the aspects of a campaign creation and design.