Associate Director
Dubai, United Arab Emirates
• Responsible for developing data driven media strategy to launch the e-commerce business. • Accountable for delivery quality leads and acquisition models as well as optimizing back end analytical frameworks such as google analytics to enhance paid media inputs and amplify business results. • Strategic annual and tactical planning (Search, Mobile, Social Media, Display, Video, Content, Experiential, eCommerce, Out of Home, TV, Radio), measurement, reporting and data analysis (campaign, brand and group level) • Strategic alignment with the creative agency, PR agency and activation agency for all medium to large launches • Key client data strategy and relationship management, consulting clients on best practices to test and identify growth opportunities • Quarterly business reviews with the incorporation of data driven accountability as well as the incorporation of competitive and market landscape reports • Media induction & acceleration projects for clients (workshops, trainings, knowledge cascades)• Creating an eco-system led by a media strategy that optimizes towards sales and acquisitions across products• Supplier relationship building (key vendors: Google, Facebook, Twitter, DMS, Snapchat, Choueiri)