Farah Rasheed Email & Phone Number

Pakistan

Karāchi, Sindh, Pakistan

• Generating SKU level forecasts, to ensure alignment with business direction and consistency with market trends.
• Leading forecasting and inventory planning meetings to assess potential sales forecasts and goals.
• Coordinating sell-in forecast construction by product / account on monthly basis on launches and promotions.
• Development of accurate forecasts based on external trends, internal events and trade and marketing assumptions, keeping in view the demand history, product launch plans to support Operations, Sales and Financial.
• Managing levels of inventory/goals by divisions to achieve optimal balance in inventory.
• Developing annual budgets and cost-effectiveness plans.

Pakistan

- Automating demand planning cycle and ensuring SFOS implementation for baseline.

- Responsible for managing end to end S&OP cycle and deriving consensus demand for the Condiments division- Power user for SAP IBP for demand forecasting.- Identify demand forecast risk and develop an effective mitigation plan. - Manage and set levels of inventory by division to achieve optimal balance in inventory

Karāchi, Sindh, Pakistan

• Organizing Corporate Demand Review (CDR) meetings for Condiments Division
• Liaising and acting as a bridge between Sales and Supply Chain to identify and interpret the key demand signals and its corresponding impact on Distributor inventory positions.
• Maintaining order level reasoning and analyzing reasons for order loss to improve service levels.
• Developing and implementing supply, logistics and customer service policies, procedures and activities that maximize the efficiency, reliability, timeliness, and cost effectiveness.

- Continuous improvement of demand plan accuracy and connectivity across supply chain to ensure customer order service level is met.- Leading Corporate Demand Review meetings for S&OP process to gain alignment on unconstrained forecast and identification of risks and opportunities to derive constrained demand. (Overall portfolio: 350+ SKUs)- Working in.

Karachi, Pakistan

- Developed a tracker to closely monitor non performing inventories mainly slow movers, remnants and near-to-expiry SKUs for efficient planning and depletion.- Analyzed Vehicle fill rate (VFR) for efficient capacity utilization.- Rotation based training in different departments for basic business understanding.

- Conducted daily process and product audit for Quality assurance in factory.- Worked on process audit automation to enhance system reliability- Worked on reducing market and in-factory faults by reducing quality issues on Refrigerator and Washing Machine line

- Worked on FIFO Implementation in Factory to improve overall factory performance. Improved FIFO from 20% to 80%.- Worked on Defect Capturing to improve system reliability.Reduced the number of rework not marked from 40% to 3%

Karachi

In the Supply Chain Department, initiated a project on "Internal Audit Program".

Master Of Business Administration - Mba, Supply Chain

Bachelor Of Science (B.Sc.), Manufacturing Engineering

Activities and Societies: - Vice President Marketing at American Society of Materials (ASM) - Member at Netronix GIKI - Member at Science.

Gce Advanced Level, Pre-Engineering, 3A

High Achiever

Gce Ordinary Level, Pre-Engineering, 7A,2B