Farah Hashem Email & Phone Number

Cairo, Cairo Governorate, EG

Cairo, Egypt

Milan, Lombardy, Italy

A SDA Bocconi project, assigned to lead a 6-month project aimed at repositioning the brand in the Chinese market to increase brand desirability, targeting Chinese millennials. Performed an extended market analysis with an action plan covering apparel pointers along with brand communication recommendations to expand to thisrevenue driving age group..

Cairo Governorate, Egypt

* Led the account management team in running campaign launches and clients' day-to-day activities* Supported agency managing partners in developing full fledged social media department and monitored the team's activities* Developed campaign communication strategies with research assistance from the junior team* Ran client briefing sessions and production.

Maadi, Cairo

* Assisted upper management in development of campaign communication strategies through consumer behavior research and client market analysis* Developed briefings for production teams and suppliers on upcoming campaigns to develop efficient proposal to clients* Arranged timelines of all internal activities to ensure all parties meet final deadlines*.

Maadi, Cairo

* Handled day-to-day requests of clients from multiple industries - F&B, interiors, real estate, e-commerce, fintech, healthcare* Produced all clients' reports' - weekly status reports, meeting minutes, and campaign performance reports * Developed consumer research and analysis to support higher managements' strategy plans * Run creative briefing sessions.

United Arab Emirates

* Handled media buying, planning, and campaign media strategies for re-known FMCG company Reckitt Benckiser. A typical campaign journey involved the following internal activities: - Receiving client brief - Creating a suitable strategy for client: contacting website publishers for attractive proposals, putting together paid recommendations on Facebook.

Silicon Oasis, Dubai, UAE

* Developed monthly social media calendars, including content ideation and copywriting for 3 to 4 accounts, mostly public sector clients* Monitored performance of the community management team to drive or maintain user engagement

Capricorn Tower; Sheikh Zayed Road

*Formed competitive analyses in the banking category and was introduced to softwares as Statex and Xplan*Observed and ran supplier meetings and analyzed content, rates, and reader demographics of more than 90 magazines from different categories

Conducted secondary research for an advertising instructor at my university. My focus was about women and their use of information technology in the Gulf.

Capricorn Tower; Sheikh Zayed Road

Worked closely with a team on two major accounts forming briefs for the creative team, status reports, and campaign summary presentations.

Mafed, Fashion, Experience, And Luxury Management

Activities and Societies: TODs Group - lead a SDA Bocconi team for a 6 month assignment with TODs Group aimed at repositioning the brand.

Bachelor Of Arts (B.A.), Advertising

Bachelor Of Arts (B.A.), Mass Communication, Advertising