Develop and execute the internal communication strategy, collaborating with the Communication Strategy Director to enhance the company’s digital presence. Lead efforts to maintain a consistent, credible brand image across digital platforms, keeping up with competitor trends. Manage internal communications, ensuring timely updates from departments, and filter key messages for strategic distribution. Create and execute tactical campaigns and ideate innovative approaches to deliver engaging content. Ensure all deliverables meet quality standards, timelines, and contribute to the company's overall communication goals.

Oversee the SEO strategy and optimization for multiple Nakheel projects, including high-profile websites like West Beach and Nakheel Mall. Conduct technical audits, set up GSC/GA accounts, and perform keyword research and mapping. Manage client-facing activities, including meetings, follow-ups, and Q&A sessions. Lead content optimization (AR & EN), ensuring accuracy and consistency. Develop and implement SEO strategies, timelines, and internal processes for teams. Provide weekly/monthly SEO reports, track performance, and resolve client issues. Collaborate with developers and SEO teams to execute bespoke web projects and manage project timelines using tools like Trello.

Write and translate bilingual content for various clients, ensuring clarity, SEO optimization, and accurate messaging. Crafted branding content for the Riyadh Festival, translated and created content for VIVI Water (Riyadh), and ensured that all content aligned with the brand's voice in both English and Arabic. Deliver high-quality, clear, and effective communication that resonates with target audiences while maintaining cultural relevance.

Led a multi-division team across lead generation, online research, outreach, social media, and videography. Developed and implemented social media strategies, ensuring consistent branding and messaging across platforms. Managed content creation, B2B processes, and client communication strategies to align with business objectives. Created quarterly and annual content plans, set KPIs, and established partnerships with third-party media. Trained cross-functional teams, managed budgets, and produced unique campaigns to drive brand visibility. Oversaw content distribution, including social media, SMS, and presentations, while analyzing and optimizing strategies based on performance.

Led social media account consolidation, content publishing, and the development of social media policies. Conducted SEO audits, including technical optimizations for meta descriptions, title tags, and URLs. Managed blogs and sub-domains, and created bilingual content for landing pages and search ads. Directed paid ads strategy on platforms like Google and Facebook, and created video and SMS content. Coordinated cross-functional teams, aligning digital marketing strategies with business objectives. Managed client meetings, media outreach, and press releases, enhancing brand visibility and engagement.

Led content quality control by overseeing the editorial team, ensuring high standards for all published materials. Managed PPC campaigns to enhance brand visibility and click-through rates. Developed social media strategies for Facebook, Twitter, and Instagram to boost engagement and attract new followers. Audited website performance regularly and adjusted marketing strategies for Roya and RoyaNews. Supervised customer engagement campaigns, including internal communications and newsletters. Utilized SEO expertise to enhance content visibility, trained the sales team, and managed DFP advertising and affiliate marketing.

Created SEO-friendly Arabic content for fashion, bridal, and beauty categories, enhancing Hia Magazine’s digital presence. Collaborated with the team to develop a content strategy for weekly, quarterly, and annual execution. Optimized existing content and re-wrote website copy to improve search rankings for Hiamag.com. Developed creative content for social media captions on Facebook and Instagram.Provided monthly performance reports to track website engagement and growth.

Managed SEO, ads, and content for international clients, including Hia Magazine (Dubai), Auto Sport (Abu Dhabi), Baby Beau and Belle (USA), Kaspersky Antivirus (Russia), and Shukur Clothing (Turkey). Increased online sales by 17% over two years for select clients. Conducted keyword research, created Google Ads campaigns, and managed social media campaigns in Arabic and English. Enhanced SEO performance, provided monthly reports, and oversaw content creation. Trained teams on social media best practices and collaborated with cross-functional teams to align initiatives across platforms.

Produced up to 100 articles per month (80,000–100,000 words) across various categories, including business, health, fashion, and education. Proofread and edited Arabic content to ensure quality and error-free publication. Created presentation materials and newsletters for special projects. Managed internal communications, overseeing the production and distribution of print and electronic newsletters.

- Developed content for blogs, conferences, and events to boost brand awareness. - Prepared daily, weekly, and quarterly marketing reports. - Aligned advertising and promotion efforts with PR objectives. - Organized and negotiated media advertising (TV, radio, print, digital). - Applied SEO to enhance brand visibility and web design. - Created strategies for communication programs. - Managed Eastnets queues, resolving escalations and issues promptly. - Designed the company’s Facebook page to foster customer engagement. - Produced original content for the company blog and external blogs. - Managed social media communities, moderating comments and responding to messages