Farah Rasulzad Email & Phone Number

San Ramon

San Ramon, Ca

Alamo, Ca

• Develops, executes and manages internal communications and campaigns.• Writes and edits impactful, engaging messaging in a variety of formats including newsletters, blog posts, website content, video, internal memos, announcements and press releases.• Creates and execute effective system for delivering relevant industry news to internal stakeholders on a regular basis to keep company abreast of developments in finance and real estate sector.• Conducts appropriate outreach to RPM employees and affiliates to learn of new business opportunities that require communications initiatives.• Collaborates with executive management team members to create and execute an effective internal communications program, including but not limited to an internal company blog, newsletters and other announcements.• Manages and executes company’s public relations plan; manages database of media contacts; fosters relationships with members of the media.• Works closely with members of the marketing team to create and deliver marketing collateral to a variety of audiences.• Manages industry-related awards and recognition initiatives.• Coordinates company’s philanthropic community activities such as fun runs, bike to work days, toy drives.• Gathers and analyze information to determine effectiveness of communications strategies; generate regular reports to management.• Identifies and uses communications vehicles such as Wordpress, SharePoint, and the company’s internal communications technologies to deliver news effectively and efficiently.

Dublin, Ca

• Communicated to an internal audience of approximately 67,000 Associates in 1,300 stores across 33 states. • Collaborated with partners to suggest effective communication strategies that are proactive, well branded, and represent the company mission.• Evaluated internal demographics to understand best methods for communication to a variety of field audiences.• Designed and produce written and visual communications (manuals, technical guides, newsletters, executive letters, posters, etc.).• Drove multiple project timelines to completion simultaneously.• Managed company intranet including design and layout. • Managed department Chatter page.• Assisted with scripting, filming and creating quarterly leadership videos.• Coordinated various aspects of two annual company events for 200 to 1,600+ attendees including the creation of PowerPoint presentations to accompany speeches by top executives. • Conducted post-project evaluations for process improvement.• Other responsibilities included proofreading, print approvals, database updates, material archiving and social media monitoring.

Oakland, Ca

• Developed collateral, created promotional materials, webinar presentations and internal documents.• Coordinated all project details, including task management, budget management, post-project assessment and Company intranet maintenance.• Contributed to strategy and execution of monthly marketing campaigns.• Managed and conducted live webinars (increased national webinar registration by 300%).• Worked with Sales Director and Marketing Director to increase lead generation.• Improved internal processes for forms, webinars, and event planning.• Analyzed web content and trends using Google Alerts and Google Analytics.• Coordinated trade shows including logistics management and created booth displays and event collateral.

• Assisted CEO with company operations (marketing, merchandising and administrative logistics management).• Provided necessary harmonization for press releases and clippings.• Managed vendor relationships, inventory quantity and processed orders.• Provided sales and inventory reports to the CEO.• Regulated wholesale purchase procedures and managed seasonal sales (coordinating seasonal photo shoots, editing images with Adobe Photoshop and updating website content).

• Assisted in developing and managing all advertising campaigns and new marketing materials.• Promoted campaigns through direct mail, email, and guerilla marketing.• Contacted various media outlets for obtaining interviews and spotlights.• Assisted COO in developing and publishing promotions on company website. • Created content for social media sites to build awareness and promote events for the company.• Managed all event planning for the company (booking locations, rental equipment, VIP guest list, catering, etc.).• Researched and drafted grant proposals (raised over $10,000).