Farah Rasulzad Email & Phone Number

San Ramon

San Ramon, CA

Alamo, CA

• Develops, executes and manages internal communications and campaigns.
• Writes and edits impactful, engaging messaging in a variety of formats including newsletters, blog posts, website content, video, internal memos, announcements and press releases.
• Creates and execute effective system for delivering relevant industry news to internal stakeholders on a regular basis to keep company abreast of developments in finance and real estate sector.
• Conducts appropriate outreach to RPM employees and affiliates to learn of new business opportunities that require communications initiatives.
• Collaborates with executive management team members to create and execute an effective internal communications program, including but not limited to an internal company blog, newsletters and other announcements.
• Manages and executes company’s public relations plan; manages database of media contacts; fosters relationships with members of the media.

Dublin, CA

• Communicated to an internal audience of approximately 67,000 Associates in 1,300 stores across 33 states.
• Collaborated with partners to suggest effective communication strategies that are proactive, well branded, and represent the company mission.
• Evaluated internal demographics to understand best methods for communication to a variety of field audiences.
• Designed and produce written and visual communications (manuals, technical guides, newsletters, executive letters, posters, etc.).
• Drove multiple project timelines to completion simultaneously.
• Managed company intranet including design and layout.

Oakland, CA

• Developed collateral, created promotional materials, webinar presentations and internal documents.
• Coordinated all project details, including task management, budget management, post-project assessment and Company intranet maintenance.
• Contributed to strategy and execution of monthly marketing campaigns.
• Managed and conducted live webinars (increased national webinar registration by 300%).
• Worked with Sales Director and Marketing Director to increase lead generation.
• Improved internal processes for forms, webinars, and event planning.

• Assisted CEO with company operations (marketing, merchandising and administrative logistics management).
• Provided necessary harmonization for press releases and clippings.
• Managed vendor relationships, inventory quantity and processed orders.
• Provided sales and inventory reports to the CEO.
• Regulated wholesale purchase procedures and managed seasonal sales (coordinating seasonal photo shoots, editing images with Adobe Photoshop and updating website content).

• Assisted in developing and managing all advertising campaigns and new marketing materials.
• Promoted campaigns through direct mail, email, and guerilla marketing.
• Contacted various media outlets for obtaining interviews and spotlights.
• Assisted COO in developing and publishing promotions on company website.
• Created content for social media sites to build awareness and promote events for the company.
• Managed all event planning for the company (booking locations, rental equipment, VIP guest list, catering, etc.).