Farah Berrad Email & Phone Number

Paris, France

🔹Deployment of Lightonline corners in the LeroyMerlin network (launch of 30 new corners) 🔹Conception of physical and digital strategies : merchandising, offer and content creation 🔹Implementation of corner merchandising with a design agency🔹Creation and distribution of sales aids (product catalogs, designer sheets, product sheets)🔹Distribution network management and team training🔹Management of webmarketing operations (promotional operations, creation of brand pages… Show more 🔹Deployment of Lightonline corners in the LeroyMerlin network (launch of 30 new corners) 🔹Conception of physical and digital strategies : merchandising, offer and content creation 🔹Implementation of corner merchandising with a design agency🔹Creation and distribution of sales aids (product catalogs, designer sheets, product sheets)🔹Distribution network management and team training🔹Management of webmarketing operations (promotional operations, creation of brand pages, product packshots, collection referencing)🔹Implementation of an action plan to improve corner quality and performance🔹Analysis and presentation of annual corner results🔹Set up a launch strategy for the Spain Show less

Paris, France

🔹 Market monitoring and competitive intelligence.🔹 Daily update of development tools (collection plan, boards, tracking table...)🔹 Sales analysis: weekly analysis of results by product lines and geographical areas, monitoring of new product performance🔹Participation in various validation processes for new launches: participation in inputs on creative briefs, validation of intentions, designs and color variations, price positioning🔹Assisting in the creation/update of… Show more 🔹 Market monitoring and competitive intelligence.🔹 Daily update of development tools (collection plan, boards, tracking table...)🔹 Sales analysis: weekly analysis of results by product lines and geographical areas, monitoring of new product performance🔹Participation in various validation processes for new launches: participation in inputs on creative briefs, validation of intentions, designs and color variations, price positioning🔹Assisting in the creation/update of technical sheets🔹 Sourcing🔹 Management of prototypes🔹 Support on legal filings🔹 Support on consumer panel organization🔹 Analysis and presentation of consumer panel results Show less

Le Mans, France

🔹Customer reception and advice 🔹Sales and collections 🔹Merchandising🔹Labeling🔹Inventory management🔹Store management

Allonnes, France

🔹Market monitoring and competitive intelligence : tracking industry players, trend analysis and news🔹Analysis of the competition🔹Assistance in preparing the marketing plan

Le Mans, France

🔹Customer reception and advice 🔹Merchandising🔹Store management

Le Mans, France

🔹Customer reception and advice 🔹Merchandising🔹Labeling🔹Stock management🔹Store management

Master Of Business Administration - Mba, Luxury Brand Marketing And International Management

General culture and luxury sector, Fundamentals of luxury marketing, Business fundamentals, Management, Sales and customer relations.

Bachelor'S Degree In Economics And Management, Business Management

Marketing, Management, Business strategies, Management information systems, Economic and financial environment, Financial management.