Farah Haidar Email & Phone Number

Lebanon

Beirut, Lebanon

• Drive the Retail Banking transformation agenda - own and direct 4 business verticals across Product Development, Business Intelligence, Card Operations and Payment Strategy• Govern and monitor profitability for Retail Banking operations – shape strategic direction by generating data-led insights, analyzing P&L performance per product and channel, evaluating scorecards and portfolio pricing • Lead a cross-functional team of 35 personnel to deliver on the strategy and coordinate with BLOM BANK group entities in Lebanon, Jordan, UAE, Switzerland and the UK• Drafted underwriting policies for Retail Lending Products – enabling the setup of the bank’s Credit Scoring System • Define and monitor annual targets and budgets for branches – leverage research, market appetite, trends and performance data to set accurate, stretching targets. Enable branches to meet and exceed YoY targets by developing employee incentive schemes • Increased profitability by developing and testing innovative products – conduct extensive market, feasibility and consumer research and coordinate with internal and external stakeholders to ensure product viability • Oversee end-to-end product launches – including writing SOPs, communications, sales pitches, P&L management and performance tracking. Train regional teams on technical specifications. Supervised the implementation of retail products in Iraq • Reduce resource and manpower costs – review, reengineer and automate processes, draft and embed policies and track implementation • Establish and manage strategic stakeholder relationships – primary liaison for regulatory bodies, government entities, external audit firms, partners (e.g. VISA, MasterCard) and technology vendors • Ensure the efficient rollout of regulatory directives and models across the region

Beirut, Lebanon

• Recognized for performance and promoted to lead Product Development and Business Intelligence• Spearheaded strategic projects to launch new co-branded products – represented the Bank and coordinated with key decision-makers in Government and Military institutions, Telco and Retail. Conducted in-depth research and feasibility studies to conceptualize and deliver best-fit solutions for target audiences• Delivered the seamless regional launch of a new delinquency tracking system – trained staff across Egypt & Syria offices • Directed, coached and motivated a team of 8 officers to achieve objectives and meet deadlines • Increased operational efficiency – assessed and identified business problems, reviewed workflows, recommended improvements and reengineered processes. Drove impactful, practical changes across the region - Jordan and Egypt • Ensured strict adherence to regulatory directives from the BDL – implemented, assessed and monitored compliance with guidelines

Beirut, Lebanon

• Selected for the Fast Track Program (FTP) due to recognized outstanding performance • Designed and implemented the automated Car Loan system in the Jordan market• Researched and drafted new product feasibility studies – including co-branded Credit Cards and other Asset products• Liaised with cross-functional teams to identify business and technical requirements – IT, Accounting, Legal and Products• Enabled smooth product launches and troubleshooting – wrote and rolled out process notes, tested implementation and fixes, provided feedback, monitored UX and coordinated with IT for problem-solving• Prepared periodic performance reports and presented to the leadership team

Master Of Business Administration (M.B.A.), Management & Economics

Bachelor Of Business Administration (B.B.A.), Finance