Farah Haidar Email & Phone Number

Lebanon

Beirut, Lebanon

• Drive the Retail Banking transformation agenda - own and direct 4 business verticals across Product Development, Business Intelligence, Card Operations and Payment Strategy
• Govern and monitor profitability for Retail Banking operations – shape strategic direction by generating data-led insights, analyzing P&L performance per product and channel, evaluating scorecards and portfolio pricing
• Lead a cross-functional team of 35 personnel to deliver on the strategy and coordinate with BLOM BANK group entities in Lebanon, Jordan, UAE, Switzerland and the UK
• Drafted underwriting policies for Retail Lending Products – enabling the setup of the bank’s Credit Scoring System
• Define and monitor annual targets and budgets for branches – leverage research, market appetite, trends and performance data to set accurate, stretching targets. Enable branches to meet and exceed YoY targets by.
• Increased profitability by developing and testing innovative products – conduct extensive market, feasibility and consumer research and coordinate with internal and external stakeholders to ensure product viability

Beirut, Lebanon

• Recognized for performance and promoted to lead Product Development and Business Intelligence
• Spearheaded strategic projects to launch new co-branded products – represented the Bank and coordinated with key decision-makers in Government and Military institutions, Telco and Retail. Conducted in-depth research.
• Delivered the seamless regional launch of a new delinquency tracking system – trained staff across Egypt & Syria offices
• Directed, coached and motivated a team of 8 officers to achieve objectives and meet deadlines
• Increased operational efficiency – assessed and identified business problems, reviewed workflows, recommended improvements and reengineered processes. Drove impactful, practical changes across the region - Jordan and.
• Ensured strict adherence to regulatory directives from the BDL – implemented, assessed and monitored compliance with guidelines

Beirut, Lebanon

• Selected for the Fast Track Program (FTP) due to recognized outstanding performance
• Designed and implemented the automated Car Loan system in the Jordan market
• Researched and drafted new product feasibility studies – including co-branded Credit Cards and other Asset products
• Liaised with cross-functional teams to identify business and technical requirements – IT, Accounting, Legal and Products
• Enabled smooth product launches and troubleshooting – wrote and rolled out process notes, tested implementation and fixes, provided feedback, monitored UX and coordinated with IT for problem-solving
• Prepared periodic performance reports and presented to the leadership team

Master Of Business Administration (M.B.A.), Management & Economics

Bachelor Of Business Administration (B.B.A.), Finance