Farah Nagdalieva Email & Phone Number

Amsterdam, Nh, Nl

Amsterdam, North Holland, Netherlands

London, England, United Kingdom

• Development and execution of highly effective B2B ABM and lead generation campaigns across multiple channels and touchpoints (Email, Social Media, LinkedIn Ads, Google Ads, Content Syndication), working closely with sales and product teams to identify and prioritize target accounts • Collaboration with the content and design teams to produce customized marketing collateral, tailored to the needs and pain points of target accounts• Establishment of KPIs to track the effectiveness of marketing campaigns, producing regular reports and recommendations for optimization• Leveraging marketing automation platforms (Marketo) to streamline campaign execution, designing engaging email campaigns with HTML• Integrating ABM strategies with Salesforce CRM, ensuring smooth communication between marketing and sales teams• Utilizing advanced ABM platforms like 6sense and Terminus, leveraging their capabilities to enhance targeting precision and campaign personalization• Employing Google Analytics and other data-driven tools to extract valuable insights• Collaboration with third-party publications and associations running a variety of marketing initiatives

London, England, United Kingdom

• Lead generation and prospecting with a focus on C-level executives • Customer qualification within various verticals and industries (retail, transport & logistics, post & parcel, manufacturing, healthcare and field services)• Creation and execution of Account-Based Marketing campaigns, including the preparation of MarCom materials and arranging demos • Analysis of competitor offerings and market research

Amsterdam, North Holland, Netherlands

• Coordinated product lifecycle management projects, from manufacturing until market introduction and subsequent phase-out• Prepared the global launches of new product ranges in compliance with the needs of local markets• Led the annual project for the optimization and rationalization of product portfolio, reaching the 30% reduction target• Improved KPIs for Ratings & Reviews by identifying the causes of underperformance in specific markets• Evaluated business propositions for product launches in global markets to meet growth and profitability requirements• Conducted competitive benchmarking to ensure best-in-class value and price propositions using GfK analytics software• Executed the CRM business initiative to increase the opt-in for user registration• Collaborated with design agencies on the creation of MarCom assets• Supported the creation of product portfolio roadmap to assess the future value to customer segments

Moscow, Russian Federation

• Created and scheduled content across social media channels such as Facebook, Twitter and Instagram• Optimised ROI of SEA campaigns by managing and analysing their performance• Audited SEO-vital metrics of the website for high leads generation

Msc, Business Administration, Digital Marketing, Gpa 7.5/10

Winner of Google Analytics 360 assignment for Google Merchandise Store performance optimization Manager of Google Ads campaign.

Bsc, Economics, Gpa 7.2/10

Activities and Societies: Member of SEFA student associationSome of the courses taken: -E-business -Marketing Management -Retail Marketing.

Undergraduate Foundation Programme (Ufp), Economics And Business, Successful Completion Of The Course, Gpa 7/10

Activities and Societies: Co-creator of the business project "'Snel Snacky' snack bar in Amsterdam". Co-creator of the economic research.

High School, Socio-Economic Disciplines, Diploma With All Excellent Grades (Gpa 5/5)

Activities and Societies: Prizewinner of School Olympiad in Economics, 2013. Participant in Student Conference “Moscow In My Eyes”.