Doppler Soundlab is a Dolby Atmos audio production studio based in Singapore offering audio production services for Film, Television, Commercials, Music, Games and VR.

Working with a handful of event and advertising agencies, corporate entities and marketing professionals in Singapore and Mumbai to help perfect their communication and connect with audiences across diverse platforms.

Partnered with artist and arts-for-change advocate, Debasmita Dasgupta, founder of ArtsPositive on the Draw For A Cause initiative, a platform that allows artists and illustrators to not only express themselves but also raise awareness about causes that make a difference.

In my pursuit of new creative avenues, I forayed into the world of brand experience, experiential & event marketing with Seventy Seven. It was profoundly enriching to impart ideas that went beyond the traditional methods of advertising and marketing. I was able to delve deeper into the psyche of the audience and understand how to connect with them at a personal level. From brand launches, trade shows, on-ground activations and installations to larger-than-life concerts and corporate conferences, I worked on projects that catered to diverse segments of the audience which included consumers, institutions and employees.Associate companies I also catered to:Var Vadhu - Wedding Planning22nd Avenue - Celebrity ManagementBrandIT - Brand MerchandisingNinety Nine Travels - Travel Management & MICE88 Digital - Digital Media SolutionsI took the reins and led all internal and external communication whether online or offline for the aforementioned companies. From intensive thematic communication for collaterals, formulating 360 degree plans for entire campaigns, envisioning unique event IPs to conceptualizing elaborate engagement ideas, my work challenged me to go beyond the norms of marketing and push the envelope when it comes to concocting extraordinary experiences.Achievements:- Created countless intellectual properties which became mammoth annual endeavours.- Was an essential part of the creation of stall designs for the ‘Make in India’ conference, a landmark initiative by the Prime Minister of India.- The driving force for the communication of fundraising events like Mother Teresa Awards, Smile Foundation and sporting events like Super Sikh Run, Super Boxing League & Super Fight League.- Contributed to numerous state-run government initiatives that were part of the 'Clean India' campaign by Prime Minister Narendra Modi.Clients: Audi, Colgate, Disney, Samsung, Volkswagen, HBO, JP Morgan, L'Oréal, BNP Paribas, Škoda, Abbott, Vodafone, and more.

In my role as a Creative Strategist, I helped clients maximise their potential by understanding their business or brand strategy and effectively delivering the creative solution or communication in sync with their needs to elevate their message and strengthen their identity. Achievements:- Developed brand identity and design language for Kris Flexipacks - a Flexible Packaging Company with clients such as Coca-Cola, Danone, Dabur, GSK, Godrej, Heinz, Johnson & Johnson, Jyothy Labs, Kraft-Cadbury, Marico, Nestle, PepsiCo, Perfetti, Reckitt Benckiser, Unilever, Bisleri, and many more.- Restructured the creative strategy for Good Day Foods Ltd. specifically for the brand ‘Milky Fresh’ - a cottage cheese product.- Provided creative content and strategies for movies such as Naiyaandi (Tamil) & Run Raja Run (Telugu).- Worked with various small and medium-scale businesses providing copy and content suited to their needs.- Handled the digital restructuring of Bonanza, a financial powerhouse. - Led the communication strategy for the annual conclave of HDFC Life, a leading insurance company.

As the Creative Director of Games2win, I went on to establish benchmarks when it came to the quality standards of the games and apps we released. From new concepts and communication to art supervision, feedback and social media marketing for Games2win.com, GangOfGamers.com, Chimpoo.com, and 40+ mobile games and apps. I interpreted the varying likes and dislikes of the audience (Teenage boys, girls and children of age 10 and above), analysed trends and ensured the content delivered is suited to their appeal.Achievements:- Flawlessly produced and executed the content for the launch of 4 flash games and a mobile app a week along-with the fortnightly updates for the Chimpoo virtual world.- Crafted comprehensive plans and strategies for concepts and stories with elaborate game mechanics in mind for casual flash games, social games, mobile games and apps. - Delivered customised content for advertisers and clients who wanted to promote their brand via games and apps. Created popular advergames for HDFC Bank, Johnny Walker, Greenlam Laminates, Kissan Jam and more.- Led the visualisation of the art styles and user interface of games and apps with in-depth storyboards, mood boards and mockups.- A key player behind the launch and success of Parking Frenzy, a game that reached the #1 position on the Apple App Store.- Amplified the Facebook Fan Page likes from 30k to 150k by leading the social media efforts for Games2win.com, GangOfGamers.com, Chimpoo.com & Parking Frenzy. - Was an integral part of more than 500 games and over 100 mobile apps in my tenure.

Stepped into the role of a Senior Creative Writer and quickly adapted to the fast-paced world of game and app development. I eased into the process of understanding and deciphering the audience mainly consisting of teenage girls in the United States. I led the development of the characters and story of the games playing an important part when it also came to the game engine and the actions involved to make the overall experience more entertaining from the audiences perspective. Achievements:- Created famous intellectual properties for Games2win like Plain Jane & Glam Gal Gina, makeover and dress-up games based on different social scenarios. Slice of life games like Miss Heartbreaker, Slumber Party, Boyfriend Trainer, Agent Heart and more. - Proposed the migration of the casual flash games for mobile releases which went on to become chart toppers on the Apple App Store and Google Play Store. - Decoded the science of social games and created new ways to enhance the social platform by launching games on Facebook and enhancing the user experience via gamification. - Played a pivotal part in the launch of the boys version of the website called GangOfGamers. Established more IPs and was influential in creating a new popular genre of parking games. - Laid the groundwork for the launch of a new virtual world for children aged 10 where kids can explore and discover new adventures as a Chimpoo, an adorable monkey mascot. Formulated plans for different educational and entertainment activities and games within the world. Inspired children with weekly art-based projects that increased interaction and participation on the Chimpoo blog. - Perfected my understanding of new trends as per the audiences across all three websites and used those insights to develop enriching and engaging flash game ideas and communication.- Deciphered the art of user experience for mobile apps & games in terms of UI, UX and new feature sets.

Led the conceptualization of campaigns for leading financial and pharmaceutical clientele. The ideas went beyond the conventional mediums with activities and events that were at that time considered avant-garde in nature. Personally handled major clients like ICICI Bank, Barclays Bank, Otis, Cipla, Times Card, and more.Delivered effective communication strategies and ideas.Provided well-rounded marketing campaigns and activities.Maintained excellent rapport with clients and provided top of the line ideas and communication for both above-the-line and below-the-line advertising.

Led the marketing strategies and written communication for all verticals of the channel.Updated the live news ticker on a daily basis.Kept the channel website up-to-date with the latest entertainment news.Handled production deadlines for the team and ensured timely delivery.Met with filmmakers and movie-stars for updates on new film releases.Created content for personalized websites for upcoming movie franchises.

Researched and wrote articles that catered to the female audience. Many of the articles I wrote were published in my short stint with the magazine.

Wrote humour-based stories / poems; quizzes, articles etc catering to the teenage audience.

Wrote humour-based stories / poems; quizzes, articles etc catering to the teenage audience.

Wrote about current issues and trends taking place in the modern city of Mumbai.