Acknowledged as highly focused & committed manager, I employ a collaborative management style that in turn motivates teams towards successful execution of objectives. By strategically adjusting Toyota's Global Business Model of Pre-Owned Business to make it a success in Pakistan, I played a key role in Toyota becoming the third largest Used Car Business in the Asia Pacific Region within three years.Accountable for ensuring business viability and growth by training over 200+ Nationwide… Show more Acknowledged as highly focused & committed manager, I employ a collaborative management style that in turn motivates teams towards successful execution of objectives. By strategically adjusting Toyota's Global Business Model of Pre-Owned Business to make it a success in Pakistan, I played a key role in Toyota becoming the third largest Used Car Business in the Asia Pacific Region within three years.Accountable for ensuring business viability and growth by training over 200+ Nationwide Dealer/Franchise Employees to standardize processes across the country, and led efforts to meet aggressive annual volume targets. Followed in the footsteps of Toyota Taiwan, we developed a project plan and feasibility for the Toyota Pakistan auction. Conducted monthly/quarterly/annual business performance reviews at the dealer, region, and national levels in Pakistan, highlighting key performance indicators (KPIs) at the CEO, Chairman, and Toyota Asia Pacific (TMAP) levels. Created a cutting-edge Used Car Dealer Management System (UC-DMS) to digitize all processes and increase efficiency. Using Agile Methodology, we continued to develop the DMS based on dealer feedback and OEM requirements. Toyota Dealer Success Program (TDSP) (Retail Audit). Successfully launched from the ground up, incorporating all policies/processes to create a quantifiable audit tool to measure dealer performance. Increased dealer profit through trade-ins, value-added services, vehicle financing, and a vehicle refurbishment program. Toyota Motor Asia Pacific (TMAP) processes were benchmarked, and local success factors/processes in the APAC region were highlighted. Show less

I delivered business growth to boost market share – overcoming challenges. I was instrumental in developing Brand Guidelines in order to standardize the dealership network and raise brand awareness. Created and implemented innovative digital, radio, and print campaigns to increase brand awareness. I successfully facilitated the creation of two television commercials, from concept to post-production. Managed consumer research, agency handling, and vendor coordination. In charge of creating… Show more I delivered business growth to boost market share – overcoming challenges. I was instrumental in developing Brand Guidelines in order to standardize the dealership network and raise brand awareness. Created and implemented innovative digital, radio, and print campaigns to increase brand awareness. I successfully facilitated the creation of two television commercials, from concept to post-production. Managed consumer research, agency handling, and vendor coordination. In charge of creating departmental annual plans and budget proposals. Show less

I played a key role in leading a study of 1000+ customers on retention, perceptions, and behavior. To develop a GTM strategy for Brite and other premium detergents, I conducted a communication analysis. I researched Social Media Campaign ideas to help me identify new ways to reach out to customers.

I was an important part of the core team that operated on Ufone for all advertising, research, and planning needs. Developed and implemented ATL/BTL campaigns for companies such as Dettol, Adamjee Insurance, USAID, and the UK DFID. I led a team in the acquisition of Pfizer's business.