Faran Haider Email and Phone Number

Leading the Careem Food customer product experience.

Responsible for building and launching Careem's new food delivery product "Careem NOW" (now part of the Careem SuperApp as Careem Food) - the company's first foray into creating a delivery experience to serve 30M customers in the region.

Responsible for service design and program management of delivery of the end-to-end Ride Experience for Careem's Captains

Responsible for steering key cross-functional strategic projects leading a team of project associates

Responsible for conceiving and implementing a Visual Merchandising Logic for John Players and JP.Jeans stores across India.- Studied VM practices in the apparel industry across sub-categories (formal, casual, party) and store formats (SBO, MBO, LFR, Online), benchmarking 14 key players- Developed and executed a market research plan aimed at gaining insights about VM impact on consumer behaviour- Identified 4 key problem areas and formulated a brand code to feed into VM logic development- Authored a VM manual for national deployment across 400+ JP stores- Studied VM organizational structures and employee KPAs to consolidate VM team for JP

Responsible for developing and implementing an 360 marketing strategy to boost the company’s falling market share in Bhopal- Identified 19 action points across 5 strategic areas including brand activations, product innovation and pricing- Launched promotional campaigns that resulted in a 45% increase in brand recognition and 27% increase in recall - Single-handedly executed end-to-end sponsorship drive for all promotional activities part of the project - Awarded ‘Best Intern’ for project results delivering a 9% increase in market share in Bhopal in 2 months- Awarded ‘Best Idea’ for creating ‘CineCelebrations’, an umbrella banner for occasion-based promotional activities - Awarded special recognition for driving a pan-India CSR plan in association with Viacom18 and Farhan Akhtar

On-ground, target driven retail sales for the laptop category

Part of UAE’s biggest electronics retailer team Jacky's at GITEX (Consumer Electronics Exhibition and Trade Fair)- Responsible for on-ground target driven laptop sales- Achieved net sales of over USD 220K in 7 days

Part of the (then recently launched) Telecom Service Provider's B2B Sales team for land-line devices- Responsible for end-to-end sales including lead generation and client acquisition- Acquired 30 clients generating over 700 subscriptions, of which ~80% were switches from competition

Responsible for on-ground, target driven VAS sales.