FYIKL is a youth-serving initiative based in Malaysia that aims to empower young people by creating creative & interactive content surrounding Youth Development and Sexual and Reproductive Health and Rights. Starting in 2019, FYIKL has been involved in several creative projects, discussions, forum and events in its efforts to expand the awareness on Sexual Reproductive Health & Rights in Malaysia.

Facilitated meaningful youth engagement by amplifying grassroots experiences through creative digital content production. Managed ARROW's social media platforms, overseeing content creation, graphic design, and scheduling to ensure consistent, impactful messaging. Supported various program teams in communication efforts, including developing communication toolkits, providing real-time social media updates during events, and fostering partnerships with stakeholders. Additionally, led the planning and execution of targeted social media campaigns to raise awareness and drive engagement on key issues related to women’s health and rights across the Asia-Pacific region.

Responsible in scheduling, revising and managing contents for clients on social media platform for digital marketing purposes. Analyzing data to determine whether social media campaigns have achieved their objectives. Formulating high-quality novel written and engaging content for each social media campaign. Advise & liaise with clients on ideas of social media campaigns.