- Conducted extensive literature review on psychological pain related to dental procedures, with a focus on odontophobia and patient anxiety.- Diagnosed key psychological pain points in patients undergoing third molar extractions, identifying the emotional impact of dental fear.- Formulated hypotheses around how sensory stimuli (olfactory, visual, auditory) could reduce psychological pain and anxiety during treatments.- Designed and executed an experiment with control and experimental groups, applying sensory stimuli during extractions, as aromatherapy and relaxing videos with VR glasses.- Measured patient responses using EEG and GSR to track emotional and physiological reactions.- Administered post-treatment surveys to collect qualitative feedback.- Analyzed combined EEG, GSR, and survey data to evaluate the impact of sensory stimuli on patient comfort.- Presented findings, offering evidence-based strategies to enhance the entire dental patient journey, from pre-treatment to post-care. Focused on reducing odontophobia and improving patient experience through targeted sensory interventions, optimizing touchpoints to create a more comfortable, anxiety-reducing environment at every stage of the dental treatment process.

- Developed an innovative marketing plan for the 2023 fiscal year, positioning the brands “CDMX Ciudad de México®” and “CDMX Mexico City®” as the top destinations for hosting congresses and conventions in Mexico.- Invited by the Ministry of Tourism to join the Organizing Committee for the CDMX Pavilion at Tianguis Turístico 2023, managing the overall planning, registration, logistics, and graphic identity for the largest pavilion in Tianguis history, featuring over 150 exhibitors.- Coordinated the development of communication materials, acting as the primary liaison with service providers for the promotion of the “CDMX Ciudad de México®” and “CDMX Mexico City®” brands.- Led key meetings and industry events, reviewing and coordinating communication strategies across various channels to enhance brand presence.- Managed the marketing budget, prioritizing projects that aligned with the organization’s objectives and delivered measurable impact.- Developed the national and international communication plan for the campaign “CDMX - The City That Has It All.”- Oversaw social media strategy for the city’s tourism promotion across digital platforms, increasing engagement and visibility.- Implemented AI-driven task automation systems, reducing manual processes and enhancing operational efficiency across the marketing department, allowing for faster execution of campaigns and reporting.- Continuously monitored, analyzed, and optimized the official website, ensuring top-tier performance, improved user experience, and alignment with evolving SEO standards.- Led comprehensive KPI analysis across all marketing channels to assess campaign effectiveness, making data-backed adjustments that resulted in improved ROI, increased audience retention, and more efficient use of marketing resources.Achievements:Recognized by the Ministry of Tourism for outstanding leadership and contribution to the success of the CDMX Pavilion at Tianguis Turístico 2023.

- Provided tailored marketing consulting services to a personal portfolio of clients, focusing on strategic advice, market situation analysis, and personalized communication plans.- Conducted in-depth market research and clustering analysis to identify key market segments and opportunities for business growth across various industries, including hospitality, construction, shopping centers, and restaurants.- Developed and executed communication campaigns, with a strong focus on social media strategies, to enhance brand visibility and engagement for clients in diverse sectors.- Led strategic workshops and sessions with sales leaders to generate new promotional ideas, leveraging data-driven insights and cutting-edge marketing materials to develop targeted projects.- Performed thorough business situation analyses, providing actionable recommendations for clients to improve their market positioning and overall competitiveness.- Collaborated with interdisciplinary teams to integrate market intelligence, strategic planning, and design thinking into the marketing projects, ensuring the delivery of innovative and effective solutions.

- Participated in the strategic marketing plan to position Cancun Center as the number one convention center in Mexico.- Managed the marketing budget and developed strategies targeting various segments across North and South America, driving brand awareness and engagement.- Produced detailed performance reports for each campaign, highlighting new potential clients, participation rates, and emerging trends.- Promoted the brand by participating in promotional activities and trade fairs, strengthening market positioning.- Led social media management and website oversight, ensuring consistent messaging and engagement across digital platforms.- Developed key communication materials for both internal and external use, including sales presentations tailored to different target audiences.- Created and managed a comprehensive marketing database, enhancing client outreach and segmentation.- Spearheaded the development of new revenue streams for the venue, including naming rights, advertising opportunities within and outside the venue, and digital ads via the venue’s public Wi-Fi.- Advisor to the strategic committee of the Alianza Punta Cancun, collaborating on marketing initiatives focused on providing integrated solutions for key stakeholders.

- Coordinated national and international events within the department, overseeing the generation, updating, and dissemination of specialized information related to the meetings and conventions tourism sector.- Led the creation and design of marketing materials to promote Mexico’s tourism destinations, venues, and products, ensuring a cohesive message across all channels.- Maintained up-to-date content on the Council’s website and social media platforms, focusing on the meetings and conventions sector.- Developed and implemented international positioning strategies, working closely with foreign offices to identify and create new business opportunities for Mexico’s tourism industry.- Advised and trained key stakeholders in the national tourism industry, including venues, suppliers, and specialized organizations, on best practices for promoting Mexico’s tourism products.- Managed the logistics for the National Congress of Meetings and Conventions Tourism (CNTR) for three consecutive years (2016–2018), ensuring seamless event execution and participant satisfaction.- Executed international marketing strategies with budgets exceeding 65 million pesos, successfully leading campaigns such as “Dear Country” and “Let’s Travel All Over Mexico” to boost the country’s tourism appeal.

- Coordinated national and regional events, handling logistics, communication, and negotiating commercial partnerships to maximize event success and brand visibility.- Developed communication materials for the launch and promotion of new products, including digital and print assets, to ensure effective market penetration.- Produced press releases and media content, as well as creating new presentations and commercial proposals to drive business opportunities.- Expanded marketing campaigns by designing and implementing promotional strategies for the company's website and commercial catalogs, increasing product awareness and sales opportunities.- Managed vendor relationships and alliances, negotiating terms that benefited the company's objectives and enhanced partnership collaborations.