I am a Mumbai based Graphic Designer and Art Director with a focus in Brand Identity, Brand Systems, Visual Communication, Publishing and Editorial Design. With over 15 years of experience, I have had the privilege of leading and collaborating on a diverse array of projects, creating design and identity systems for clients big and small alike. Through brand expression and visual communication, I like helping  brave organisations, ambitious startups and inspired individuals challenge convention, disrupt markets, build audiences and get noticed.