Oversees products’ representation on various marketing web sites, blogs, forums and communities.New landing pages design and development to split test and identify user behavior on the website to increase conversion rate.Develop & recommend social media strategy to insure its effectiveness & insure the adoption of relevant social media techniques.Regularly feedback insights gained from social media monitoring into the Marketing team, to help them evolve their strategies in a timely fashion.Prepare marketing content for email marketing campaigns and monitor the effectiveness on basis of deliver-ability rate, CTR, visitors and qualified leads.Perform analyses on click, conversion, spend and ROI to identify growth/optimization opportunities.Online sales & marketing strategy development, updating timely information & implementation and building new online sales channels.Carry out analysis and prepare online/offline marketing strategy for new launches and campaigns.Use Company defined metrics to measure success of new launches and to gather data for future product enhancements.Look to increase ROI through constant iteration of product(s).Bi-weekly detailed reporting to the directors on targets, achievements and goals.Supervising referral and affiliate programs to identify the key points that may help to increase more ROI.

Strategic Planning & Research:Carrying out research and analysis against competitors on all market places like Amazon, eBay, Buy.com, Nextag, Pricegrabber, Bing shopping, and Google merchant for promoting sales and to maintain service level.Keeping close eye on bounce rate on individual and category basis and understanding the factors leading the rate high, than implementing and testing new user interest content to decrease the ratio.Coordination with company’s developer and web designers for developing new online store and enhancing present and generating new portals as per requirements and suggesting new functionality.SEO, Social Media & Promotions:Coordination with SEO team to get our product specific pages and categories a higher page rank by concentrating on Interesting, key word rich and relevant content on website.Develop & recommend social media strategy to insure its effectiveness & insure the adoption of relevant social media techniques.Writing marketing copy & support marketing initiatives.Perform analyses on click, conversion, spend and ROI to identify growth/optimization opportunities.Central Operations:Finding & engaging new vendors and negotiating appropriate purchase prices of the products.Looking after source of supply issues, special promotions/events inventory issues, etc. Respond to inquiries from retail stores and companies as required.Consult with inventory analyst and resolve seasonal inventory issues (e.g. what merchandise should remain on the floor, what should be cleared, etc.) as required.Looking after order processing, coordination with the company’s numerous vendors and banks to ensure all verification and safety parameters.Implement process to reduce & avoid charge-backs and fraudulent orders.Good hands on different CMS & shopping carts such as Yahoo small business, interspire, eBay, Amazon, Nextag, pricegrabber, Majento platforms, OS-commerce and many more.