Improved market penetration by leading strategic marketing initiatives and managing operations.Collaborating with cross-functional teams, including sales, product, compliance and executive leadership, to align marketing activities with company objectives.Driving marketing innovation through data-driven insights and performance optimization.

Planned budget and marketing strategy with senior leadership to enter UAE with SCA regulations.Increased brand visibility across key markets by spearheading development of integrated marketing strategies.Improved customer engagement through campaigns and multi-channel marketing approaches.Managed the marketing budget, optimizing spend and improving ROI on key digital channels.

Improved strategic marketing decisions by analyzing regulatory changes and competitive dynamics, impacting increase in trading volume.Ran effective marketing campaigns targeted at GCC consumers, leveraging regional financial trends and cultural nuances.Enhanced brand visibility through a mix of digital and traditional marketing channels, with a strong emphasis on SEO, PPC, and content marketing.Managed the marketing budget and optimized spending across various platforms to maximize ROI.

Develop an integrated marketing strategy Develop the Marketing department’s budgetLead development of detailed marketing calendar in active coordination with Managers and CEORecommend appropriate media channel (print, television, radio, mobile technology etc) based on their targeted audienceReview all marketing promotions, outdoor events, media programs etc.Co-ordinates and follows-up on all Advertising material (Media Plans, BTL, and TTL) with the Advertising and Media Agencies, as well as the staff in the Department.Modify the marketing strategy, plans and programs suitably in response to changing the business environment or business strategyOversee implementation of CRM initiativesEnsures the Corporate Identity is consistent throughout and maintained at all times.Cross checks the all websites of the group to ensure that all information is up-to-date and reflects most current information.Monitors the daily Social media reportMonitors and follows all client comments and suggestions, and ensures that the replies are in line with the Company & CMA policies and procedures.Sees to any additional request made by the CEO.

I lead and manage marketing of Noor Capital Markets, one of largest financial service & online trading provider. NoorCM website along with its landing pages are generating millions of online visitors through my online marketing techniques and the core focus is to convert them into successful leads. My deep understanding of online marketing, hands-on experience with conventional & emerging communication strategies together with my experience makes me well equipped for managing company into new and existing digital marketing initiatives. My main duties include: • Data analysis • Analytics • Click through rate optimization (CTR) • Conversion rate optimization (CRO) • Mobile marketing • Search engine optimization (mobile, local, international, vertical search, semantic search) • Social media marketing • Social media marketing ROI success metrics • Online reputation management (ORM) processes and solutions • Competitor analysis research • Paid advertising (PPC, A/B testing) • Affiliate marketing • PR • Content marketing • All kind of Reporting

Web Designing/ Development:• Designing, developing and updating the company's websites. • Designing Headers/ Banners/ sidebar images• Implementing different tools as required making website for efficient & durable• Testing new technologies for inclusion in web site design• Developing web sites / applications in accordance to standards• Publishing of content received from concerned departmentsOnline Marketing:• Flash/ Non-flash Banner Creation• Maintaining geographical ad campaigns through different ad agencies.• Placing banners on different websites to increase viewership• Search Engine Optimization• Newsletter/ Blog publishing• Maintaining presence on Social Media Channels Hosting Management:• Managing Dedicated Online Servers• Managing Online Salesforce CRM• Managing LivePerson Chat for Website

Making marketing strategies for clients to achieve specific goalsOverlooking branding of clients & advising right approachMeasuring, analyzing and evaluating different marketing activities.Maintaining customers digital presencePreparing reports for the clients

Coordination with clients, preparing the final agreement between the company and the clientSetting up goals for digital marketingCoordination with clients for the content organization of the website, graphics development, web development and designOverlooking different websites & maintaining them.