Strategic Planning: Developed and implemented comprehensive marketing strategies for franchise authors, focus titles, and mid-list titles for each season, including high-profile authors like Jasmine Guillory, Simone St. James, Grady Hendrix, and Susan Meissner.Campaign Management: Oversaw the planning, execution, and analysis of marketing campaigns, including advertising decisions, digital marketing, and bookseller & library outreach.Author Relations: Collaborated closely with bestselling authors and their teams to develop tailored marketing plans and provide updates on promotional efforts.Market Research: Utilized sales reporting and analytics to analyze market trends, consumer behavior, and campaign performance.Team Leadership: Managed two direct reports and interns in the Berkley Marketing department from 2017 - 2020, providing leadership, goal-setting, and professional development.Cross-Departmental Collaboration: Worked with digital marketing managers on digital initiatives and collaborated with editorial, sales, and publicity teams to coordinate efforts.Digital Marketing: Developed and executed digital marketing strategies, working closely with digital marketing managers on initiatives for authors and the imprint.Third-Party Partnerships: Reached out and built relationships with third-party partners for cross-promotion opportunities, enhancing marketing reach.Performance Reporting: Provided detailed sales reporting and analytics, presenting findings to senior leadership to inform strategic decisions.Brand Management: Developed brand marketing strategies for the imprint, ensuring consistency in marketing materials and messaging.Diversity, Equity, & Inclusion: Served as co-chair of the Penguin Publishing Group Diversity, Equity, & Inclusion Committee, and held roles as a PRH Inclusion Partner, a Putnam Dutton Berkley mentor for 2019, a PRH Employee Ambassador from 2019 - 2021, and a PRH Summer Intern Mentor for 2020.

• Developed and oversaw all aspects of marketing campaigns for authors. Genres include women's fiction, thriller, military, and more. • Assisted our digital marketing team in the management of our social media accounts such as Facebook while simultaneously advising on select author social medias. • Provided sales reporting and analysis.

• Created and implemented various sized publicity campaigns for authors such as #1 New York Times bestselling author Nelson Demille, American comedy duo Tim Heidecker & Eric Wareheim, and New York Times, USA Today, and Wall Street Journal bestselling author Pepper Winters. • Secured and pitched national and local media. • Coordinated and organized author and celebrity related events and parties. • Digital marketing for romance imprints Forever and Forever Yours.• Promoted from Publicity Assistant to Associate Publicist in January 2015.

• Key liaison for various media outlets. • Administrative tasks to support a department of six. • Promoted from Publicity Intern to Publicity Assistant in April 2013.

• Retail position including cash handling; working independently on the main floor with a heavy emphasis on customer service

• Assessed, edited, and fact-checked manuscripts.

• Worked with Scholarship Committee in preparing, analyzing, and finishing the NYCHA-CUNY scholarship.• Created, edited, and finalized web pages for intranet and internet application.• Manage social media platforms such as Foursquare

• Edited, received, and prepared Section 8 cases with relevant client background data.• Created a formatted database for major Section 8 & Commercial Litigation cases.