Fareed Effan Email & Phone Number

Sweden

Stockholm, Stockholm County, Sweden

Joined the company as an associate digital specialist in the Digital Marketing function. Working closely with clients to generate business across different digital channels, with a primary focus on Search Engine Marketing.

Lahore, Pakistan

Worked to set up systems and processes within the business development function of the company. Collaborated with various stakeholders to develop onshore partnerships and drive the company's growth across different strategic avenues.Google Ads and Search Engine Marketing- Overseeing the efforts to develop search engine marketing as a reliable lead generation channel for the company, both internally and through managing engagements with external media partners.- Designed and launched multiple campaigns for the company's services arm, covering the research, targeting, and optimization of each campaign.- Generated over USD 4M of potential business across different service areas like web development, blockchain, and mobile app development.- Overseeing the user acquisition efforts for one of the company’s strategic projects, covering campaign design, research, targeting, and optimization.Project Management for Company Website- Project manager for the company website overseeing multiple elements, including messaging, content updates, design improvements, and development processes.- Leveraging analytics on user behaviour and conversion funnel ratios to generate actionable insights for continual improvements to the website.- Implementing conversion tracking and user attribution systems on the website to use as feedback metrics for lead generation efforts.- Assisted in the adoption of a CRM within the business development team, mapping out the key processes and implementing integrations and automated workflows.

Lahore, Pakistan

Joined the company as a business development associate, working within the team to assist in the generation, nurturing, and conversion of sales leads. Covered account management activities for client accounts, including coordination between the client and different functional teams within the company. Assisted the design and engineering teams with client requirements, helping to understand the projects better to share a more accurate estimate with clients. Managed the company's participation in conferences such as CES 2020, covering the overall strategy, coordination and operations, and the messaging and collateral used with any potential clients or partnerships at the event.

Lahore, Pakistan

Selected by SAP for a class of 22 out of 1000+ top recent graduates for an accelerated training course as a part of their Young Professional Program. The program aimed to develop the technical capabilities and soft skills of trainees in emerging markets. Became a certified SAP Activate Project Manager & SAP Application Associate (SAP S/4HANA Sourcing and Procurement) Presentation and Communication training by Alan Carroll and Associates to strengthen brand management skills and interpersonal communication. Participated in a design thinking workshop by Winnovate Global to strengthen creative thinking and problem-solving skills, developed the initial plans for a culinary maker space as a start-up during this course.

Lahore, Pakistan

Master Of Science - Ms, Integrated Product Design

Bachelor Of Science - Bs, Mechanical Engineering