Muhammad Fareed Tharani Email & Phone Number

Karāchi, Sindh, Pakistan

• Accelerated the business up to 500% over the years with the right strategic direction and executional excellence ;• Managed extensive portfolio of multiple segments ( Impulses, Take Home , OOH) which comprises of around 30 Brands and 80 SKUs;• Planned and rolled out various campaigns to get robust business growth , which includes:KING CONE: “ESKIMO SNOW SLIDING”, “PSL-1 KARACHI KA KINE CONE” and so on ;ROYAL NUT CONE : Massive campaign of ROYAL THEME over TV and OOH to get… Show more • Accelerated the business up to 500% over the years with the right strategic direction and executional excellence ;• Managed extensive portfolio of multiple segments ( Impulses, Take Home , OOH) which comprises of around 30 Brands and 80 SKUs;• Planned and rolled out various campaigns to get robust business growth , which includes:KING CONE: “ESKIMO SNOW SLIDING”, “PSL-1 KARACHI KA KINE CONE” and so on ;ROYAL NUT CONE : Massive campaign of ROYAL THEME over TV and OOH to get brand recall;FUNDAE : Re-launched sundae style cup in the mainstream and OOH and achieved tremendous growth;MOMENTS RANGE: Successfully launched a premium range MOMENTS(TUBS , BAR , CONE ) and managed to reach PAS finalist;ECLAIRS: First to introduce caramel candy concept in the ice cream category;RED VELVET: Successfully launched bakery concept in the ice creams;TRIPLE DELIGHT: First to introduce 3 in 1 concept in Take-Home;CORPORATE CAMPIGN: 50 years corporate campaign which contributed 22% revenue growth; • Amplified own digital media ( Facebook, YouTube , Instagram, Linkedin) and 3P e-commerce network ( CAREEM , AIRLIFT etc.) through right strategy, content and aesthetically good designs. • Extensive experience of producing SHOOT and ANIMATION based TVC and content;• Executed CSR campaign “ONE RUPEE-PET BOTTLE” , “IQRAR UL HASSAN PLANTING ACTIVITY “ and so on;• Integrated with emerging content and events like KARACHI KING ( PSL -1) , ISLAMABAD UNTIED (PSL -2) , JEETO PAKISTAN (ARY) , KopyKat show “DHARNA”and so on; Show less

Karāchi, Sindh, Pakistan

•• Diversified the portfolio by introducing traditional bread and savories brand HOMEMADE;• Developed complete brand identity, packaging , launch campaign and trade visibility;• Launched initially PLAIN PARATHA, WHOLE WHEAT PARATHA ,CHAPPATI,PURI and CHEESE PARATHA;

Pakistan

• Diversified the portfolio with the chocolate brand “ The Chocolate Factory” to tab opportunity gap ;• Developed complete brand identity, packaging , launch collaterals, events and visibility;• Launched initially THICK BRICK (Choc. Slab) , PUSH UP (Choc. Paste) and CHIB BITS (Choc. Chips) ;

Pakistan

• Rejuvenated the old brand with the new brand identity to give new life into the brand;• Worked on the new packaging , interior work , launch campaign , P.R and operational excellence;• Accelerated the business by doing J.V with e-commerce partners (CAREEM) and discount partners ( Banks, Bogo , Vouch 366 , Golootlo and so on.),

Karāchi, Sindh, Pakistan

• Launched textile brand ORIENT TEXTILE (Group company) in the local market with DEEPAK PARWANI- ORIENT exhibition;

Karāchi, Sindh, Pakistan

Karachi

• As a media officer managed marketing collaterals , corporate sales for events and publications;• Managed exhibition of the International Joint Conference in CPSP with record breaking revenue;• First to introduce barter partners So-Safe water and Tapal Tea in the exhibition ;• Awarded appreciation letter by French Pharmaceutical for my efforts in the exhibition;

Karāchi, Sindh, Pakistan

• Managed an immigration portfolio of professional category and developed my customer service skills;

Karachi,Pakistan

• Hand on learning of basic framework applied in the General Banking, Advances and Forex banking ;

Mba, Marketing

Foundation, Accounting And Finance

Bachelor'S Degree, Commerce