Muhammad Fareed Tharani Email & Phone Number

Karāchi, Sindh, Pakistan

• Accelerated the business up to 500% over the years with the right strategic direction and executional excellence;
• Managed extensive portfolio of multiple segments ( Impulses, Take Home, OOH) which comprises of around 30 Brands and 80 SKUs;
• Planned and rolled out various campaigns to get robust business growth, which includes:KING CONE: “ESKIMO SNOW SLIDING”, “PSL-1 KARACHI KA KINE CONE” and so on;ROYAL NUT CONE: Massive campaign of ROYAL THEME over TV.
• Planned and rolled out various campaigns to get robust business growth, which includes:KING CONE: “ESKIMO SNOW SLIDING”, “PSL-1 KARACHI KA KINE CONE” and so on;ROYAL NUT CONE: Massive campaign of ROYAL THEME over TV.
• Amplified own digital media ( Facebook, YouTube, Instagram, Linkedin) and 3P e-commerce network ( CAREEM, AIRLIFT etc.) through right strategy, content and aesthetically good designs.
• Extensive experience of producing SHOOT and ANIMATION based TVC and content;

Karāchi, Sindh, Pakistan

• Diversified the portfolio by introducing traditional bread and savories brand HOMEMADE;
• Developed complete brand identity, packaging, launch campaign and trade visibility;
• Launched initially PLAIN PARATHA, WHOLE WHEAT PARATHA,CHAPPATI,PURI and CHEESE PARATHA;

Pakistan

• Diversified the portfolio with the chocolate brand “ The Chocolate Factory” to tab opportunity gap;
• Developed complete brand identity, packaging, launch collaterals, events and visibility;
• Launched initially THICK BRICK (Choc. Slab), PUSH UP (Choc. Paste) and CHIB BITS (Choc. Chips);

Pakistan

• Rejuvenated the old brand with the new brand identity to give new life into the brand;
• Worked on the new packaging, interior work, launch campaign, P.R and operational excellence;
• Accelerated the business by doing J.V with e-commerce partners (CAREEM) and discount partners ( Banks, Bogo, Vouch 366, Golootlo and so on.),

Karāchi, Sindh, Pakistan

• Launched textile brand ORIENT TEXTILE (Group company) in the local market with DEEPAK PARWANI- ORIENT exhibition;

Karāchi, Sindh, Pakistan

Karachi

• As a media officer managed marketing collaterals, corporate sales for events and publications;
• Managed exhibition of the International Joint Conference in CPSP with record breaking revenue;
• First to introduce barter partners So-Safe water and Tapal Tea in the exhibition;
• Awarded appreciation letter by French Pharmaceutical for my efforts in the exhibition;

Karāchi, Sindh, Pakistan

• Managed an immigration portfolio of professional category and developed my customer service skills;

Karachi, Pakistan

• Hand on learning of basic framework applied in the General Banking, Advances and Forex banking;

Mba, Marketing

Foundation, Accounting And Finance

Bachelor'S Degree, Commerce