Farees Mohiuddin Email & Phone Number

As an SVP of Marketing at Malwarebytes, my job is pretty straightforward. Drive new customer acquisition, beat revenue targets, and most important of all - delight our customers. Sounds simple right? Well - it is, as long as you strive to keep it that way.I thrive on breaking down and simplifying complex marketing challenges and goals. Be it creating a winning go-to-market strategy for new products, refining one within an established market/competitor, or putting together a results-oriented execution plan. An engineer by training, building a solid foundation that allows you to scale is a must-have. However, that is not always the case; sometimes, scaffolding needs to be brought back to progressively rally the team towards building a stronger GTM strategy and outcome-focused execution motions. The most exciting part of my job is seeing KPI's and revenue dashboards turning in the right direction in real time.Experienced in• Developing and executing global intent and persona based marketing campaigns to hit revenue and new customer/logo acquisition targets.• Leveraging customer research, insights and advocacy programs to deliver delightful customer experience and brand awareness.• End-to-end management of lifecycle marketing programs, including customer journey, touch-points, campaign ideation, deployment, testing, optimization, analysis, and reporting.• Building subscription-based product plans geared towards specific audience segments with profitability and customer retention as top priority.• Marketing automation, CRM & CMS systems, web analytics, A/B & MVT testing methodologies and tools.• Nurturing and building talent bench for growth, focusing on results-driven execution, quality, and ownership.• Building out seamless B2B eCommerce channels and experience towards a more profitable digital transformation.• Data-driven decision making and performance analysis.• Selling shoes - yes I mean shoes. Selling shoes at Macy's part-time while in grad school was by far the best education I had in understanding customer needs.

Listed skills include Lead Generation, E Commerce, Email Marketing, Online Marketing, and 27 others.