Fareha K.

Fareha K. Email and Phone Number

Content Strategist | Writer | Editor | Communicator | Social Media | PR | B2B Digital Marketer | News | ex-IBMer @
Fareha K.'s Location
Greater Chicago Area, United States
About Fareha K.

As a creative communications professional, I leverage storytelling, analytics and collaboration to craft engaging social media campaigns, digital marketing collaterals and internal communication to drive organizational goals, resulting in a 20% jump in engagement rates. I strategize, create and deliver meaningful projects within content, communication and journalism to boost brand, while embracing accessibility.

Fareha K.'s Current Company Details
Auto Hubs

Auto Hubs

Content Strategist | Writer | Editor | Communicator | Social Media | PR | B2B Digital Marketer | News | ex-IBMer
Fareha K. Work Experience Details
  • Auto Hubs
    Senior Content Strategist, Consultant
    Auto Hubs Feb 2024 - Present
    Greater Chicago Area
    • Chart out a data-driven Content Strategy for the automotive care and repair company• Craft data-driven content strategy, campaigns for this auto services start-up• Independently develop content calendar, collaterals to boost brand visibility• Conceive detail-oriented, SEO-based resonating narratives to drive web traffic• Pen relevant content, monitor social media to enhance strategies, experiences• Research, write, validate, edit engaging content; drive impressions, CTRs• Leverage brevity, design, analytics and storytelling skills to drive global results• Review, proofread impactful MarComm collaterals for style, voice, accuracy• Pen enriching marketing creatives compliant with standards; track trends
  • Ibm
    Content Specialist (Senior Marketing Writer)
    Ibm Jan 2018 - Jan 2024
    • Penned resonating content to boost engagement rate of B2B digital campaigns • Build brand awareness; research peers; deploy online/print campaigns, ads• Transform complex technical offering into meaningful, actionable narrative• Create emailer, smart papers, case studies, videos scripts, blogs, ebooks• Mentor, train, direct newcomers; B2B specialist using agile, Microsoft tools• Spearhead IBM newsletters and writers’ manual; ghostwrite for C-suite exec• Craft sales enablement content, learning modules, HR/internal comms• Write on AI, cloud, cybersecurity, transformation, automation, sustainability• Pen, proofread high-quality content for LinkedIn, Twitter, Spotify, Facebook• Proficient in marketing strategies/software; ensure accessibility compliance• Leverage best practices, set and measure key performance indicators (KPI)• Liaison, collaborate with stakeholders to outline scope, goals, objectives• Research, write on machine learning, natural language processing, LLM• Multi-task to execute multiple critical projects, exceed marketing deadlines
  • Cryptograph Technologies
    Marketing Writer (Content)
    Cryptograph Technologies Oct 2016 - Jan 2018
    Bangalore
    • Write succinct, insightful, thought leadership content for target audience• Leverage curiosity; review document for tone, grammar, clarity, accuracy,• Curate innovative, effective, comprehensive content adhering to regulation• Focus, identify, prioritize, assess work process, optimize digital campaigns• Excel in soft, interpersonal, problem-solving, organizational, analytical skills
  • Thomson Reuters
    Correspondent
    Thomson Reuters Aug 2009 - Oct 2016
    Bangalore
    - Covered broker recommendation on North America, EU, Gulf, Latin America, South African equities.- Published market moving headlines and wrote value-added articles for clients.- Specialized in US HR/recruitment, Auto-aftermarket industry and industrial companies.- Wrote in-depth articles like analysis, interviews, etc.- Built sources, researched, developed trust and liaised across industries to generate news
  • Birla High School Alumni Association
    Public Relations Consultant
    Birla High School Alumni Association Dec 2008 - May 2009
    Kolkata
    • Organize, plan, prepare, execute programs to strengthen brand, meet goals• Deliver program details to press; facilitate, conduct and execute events• Oversee corporate events, logistics, presentation, press release, decks• Cultivate relationship with firms to promote PR objective, media coverage• Authored statements for media, alumni, working committee, student body• Manage, compose internal and external communication, craft media invite• Analyze media to check for consistent and appropriate use of brand name• Build relationships with alumni, committee members, vendor, print media• Foster proactive communication with committee, update member directory
  • Abp Group
    Reporter
    Abp Group Dec 2007 - May 2009
    Kolkata
    • Shape narrative on social issues via reporting, mobilizing public opinion• Create, proofread, edit articles for originality, grammar, style, consistency• Adhere by media ethics; deliver timely news; conduct brainstorming session• Release fact-checked articles to bolster interesting storylines, ignite debate• Cover events; pen, verify, edit informative articles to expand readership• Write human interest/lifestyle stories; launch news website, set agenda• Plan, conceptualize, investigate, interview individuals, organizations

Fareha K. Education Details

Frequently Asked Questions about Fareha K.

What company does Fareha K. work for?

Fareha K. works for Auto Hubs

What is Fareha K.'s role at the current company?

Fareha K.'s current role is Content Strategist | Writer | Editor | Communicator | Social Media | PR | B2B Digital Marketer | News | ex-IBMer.

What schools did Fareha K. attend?

Fareha K. attended University Of Calcutta, Bilams (Birla Institute), St. Xavier's College, La Martiniere For Girls School, University Of Calcutta.

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