Fares Ksebati Email & Phone Number

Dubai, Ae

Ann Arbor, Mi, Us

MySwimPro is a technology and media company that creates mobile and wearable apps that coach swimmers and triathletes. MySwimPro has over one million community members and was named the Best App of the Year by Apple, featured in Sports Illustrated and numerous other global publications.

Detroit, Mi, Us

The DAC is the # athletic club in North America which offers first-class athletic programming and business networking. I design engaging practice sessions 3x/week that stimulate swimmers mentally and physically. As an instructor I empower swimmers to achieve their personal fitness goals.

Spirit Shop is the leading eCommerce platform of officially licensed K-12 apparel in the United States. First team member hired after Seed round developing brand strategy, social media, promotions, blogging, and email marketing. Assist in monitoring and optimizing search engine marketing (SEM) campaigns in Google AdWords (PPC), Bing Ads, and retargeting. Worked on analytic reporting and data driven performance modeling.

Detroit, Michigan, Us

Develop engaging online content and strategy for Challenge Detroit’s website and social media accounts (YouTube, Facebook, Twitter, LinkedIn, Instagram, Website Blog). Also serving as Social Media Manager and leading all-around marketing efforts. Produced digital media assets at cultural events and team challenges through blogging, video and photography. Moderated monthly TweetChats with a reach over 1m accounts and over 4m impressions.

SwimSpray eliminates chlorine from your hair and skin after swimming. Founded in 2010, the start-up's product allows swimmers to enjoy the water without worrying about the side-effects of pool chemicals. Developed two point of sale product displays that were the first of their kind in the company’s history. These displays are now featured at retailers and swim shops in over 10 states and 2 countries. Directed and produced 30-second commercial that features SwimSpray’s simple to use three-step process (Rinse, Spray, Shampoo). Lead graphic design projects that were featured in national print publications and targeted online sites. Coordinated sponsorship of two summer open-water events in Metro-Detroit.

The Grosse Pointe Gators Swim Club is a 300 member USA swimming organization that offers residents of Southeastern Michigan a competitive year round swimming program. Managed 200 accounts & staff of 15, overseeing $250,000 in yearly cash inflows. Developed and maintained social media campaign, and provided online technical support for system’s users. Transformed club billing & registration process to a be a 100% online paperless system.

Design innovative practices that stimulate swimmers mentally and physically focusing on technique and aerobic development. Created workouts and season plans that Individualize training based on swimming background, body type and event lineup.

Detroit, Michigan, Us

hiredMYway.com allows employers to strategically post jobs on over 50 job boards and candidate aggregators. Site analytics give employers full access to the performance of each position across every platform. hiredMYway.com is a Detroit Venture Partners portfolio company. Managed job performance analysis to develop strategic recommendations. Performed test scenarios to evaluate the operational efficiency and performance of jobs on the site. Supported business process improvement, and re-design of website UI.

I saw the opportunity for a swimming specific video analysis service in the community. Clients receive a DVD with an in-depth analysis of their technique, fluid mechanics and tips for improvement. Swimmers can individualize their plan to meet their specific goals. Developed promotional content, and pricing strategy for integrated marketing plan. Profitable within first 2 weeks of business operations.

Developed brand promotion strategies and creative content for online social media pages: Facebook, Twitter, Youtube – video testimonials, instructional commercials, events. Communicated with CEO and COO weekly, and represented SwimSpray at two summer open-water events in Metro-Detroit.

Mike Ilitch School Of Business, Marketing Major, Economics Minor

Google Cmo Academy, Executive Education Certificate

Education record