A Creative Account hybrid with experience in various fields of the creative industry; advertising, marketing, event management, filmmaking and music production. Started his professional working career in the filmmaking industry; working his way up the ladder in which he has been a freelance Production Manager, Line Producer, Assistant Director and eventually, a Film Director for various production companies. After a decade long experience in the film business, in which he acquired a lot of his organisational and creative skills, he decided to do a change of pace and nosedived into the world of major events. During his stint in Livescape, he managed some of the biggest music festivals and concerts in Malaysia and Singapore such as Future Music Festival Asia, It's The Ship, Electric Run, Sunsplash, Sleepless Society and many more. He then went into Dentsu LHS (previously Dentsu Malaysia) as the sole Brand Experience Designer, spearheading the Event & Activations team and provided creative, activation and advertising solutions for clients such as Toyota Malaysia, Malaysian Airports Holdings Berhad, Laurier, Hitachi and Legoland Malaysia. In 2019, he became the Marketing in charge for Fred Perry Malaysia and ALT3RD Malaysia, working for Global Atelier Sdn Bhd and reporting to the brand principal Amnesty Pte Ltd in Singapore, providing the company with local insight and solutions for marketing, PR, social media and support for retail operations and e-commerce for the Malaysia, Singapore, Indonesia and Vietnam market. He is currently the Group Account Director in C27 - spearheading partnerships, campaigns and projects for various international brands such as McDonald's Malaysia, Netflix, Point Fifteen, United International Pictures, Good Vibes Festival, Ombak Festival and many more. Outside of the working environment, he is an accomplished musician, DJ and Music Producer. He was previously part of successful DJing collectives; The Deer Society and Indiego & Co. and is currently one half of Malaysian electronica band, DANGERDISKO. To date, his band has successfully toured Indonesia, Hong Kong, Australia and the United States and played in various music festivals around the world. His music has also been released in various compilations and labels in Europe and USA and has been used for various commercials and digital campaigns.