Farhad Heydari is a multinational, multimedia executive who has worked at the intersection of travel, hospitality, real estate, golf and luxury for three decades. He is Chief Marketing Officer at Acacia Hotel Partners Ltd.; Director at International Golf & Resort Management Ltd; and is the Founder and Chief Executive of his eponymous consultancy, House of Heydari. A proven strategist, content creator, speaker, author and trend forecaster, the multi-hyphenate also oversees a pair of premium quarterly glossies for NetJets, which he masterminded for the private aviation company in 2015, is a partner and Editor-in-Chief at Ultratravel Limited and serves as Travel Editor at The Rake PTE.The former International Executive Editor of the American Express Magazines, a management post he held for 13-years, Farhad has been devising innovative marketing partnerships, portfolios, promotions and initiatives in print and digital to increase brand awareness and loyalty for leading groups, operators and hoteliers in the travel, tourism, hospitality and lifestyle space across the globe. Farhad continues to work at the fulcrum of commercial tie-ups, editorial engagement, tactical campaigns and curated activations and provides counsel and insight—be it creatively, operationally, commercially, strategically or tactically—as well as brand extension and development strategies for tailored solutions to owners, investors, executives, leaders, producers, makers, creators and organizations in the luxury sector. With his vast institutional knowledge about the affluent global consumer, he often speaks at, appears in and moderates panel discussions at industry functions, conferences, trade shows and working groups around the world as an expert and commentator on matters pertaining to the world of luxury – be they people, products, places or purveyors. He also represents a handful of brands as Ambassador, including Cabot Collection, PXG (Parsons Xtreme Golf) and Core Club, to name just three.A former collegiate tennis player and golfer, you can usually find him pinballing between time zones listening to the music of the Great American Songbook.