Farhan Ali Bashir Email & Phone Number

Sindh, Pakistan

Karachi Pakistan

 Studies Market share of competition, market size, potential existing in the market & assigns brand share.  Tracks Brand Health & Media Tracking w.r.t to Competitor’s activities & share vs. assigned brands activities & share.  Responsible for carrying out all the BTL activities keeping the brand objective in perspective  Visits markets nationally to develop better market insights for the brand & to gain first hand feedback about the market trends , competition, trade &… Show more  Studies Market share of competition, market size, potential existing in the market & assigns brand share.  Tracks Brand Health & Media Tracking w.r.t to Competitor’s activities & share vs. assigned brands activities & share.  Responsible for carrying out all the BTL activities keeping the brand objective in perspective  Visits markets nationally to develop better market insights for the brand & to gain first hand feedback about the market trends , competition, trade & identification of opportunities  Proposes & implements BTL activities (Brand activation & tactical) keeping the brand objective in perspective  Propose strategies to BM/ MM for market share ( sustainability & increase )of the assigned brands  Propose brand strategies & brand plans for assigned brands on yearly, quarterly & monthly basis  Measures the impact & effectiveness of campaigns both ATL & BTL (measure the success and effectiveness through KPI s)  Proposes research plans for the brand to gain consumer insights, trends etc.  Evaluate & interpret research results of new product testing  Coordinates with sales team to ensure effective implementation of marketing support activities and to review competitor’s position/ activities. Show less

Karachi

 Studies Market share of competition, market size, potential existing in the market & assigns brand share.  Tracks Brand Health & Media Tracking w.r.t to Competitor’s activities & share vs. assigned brands activities & share.  Responsible for carrying out all the BTL activities keeping the brand objective in perspective  Visits markets nationally to develop better market insights for the brand & to gain first hand feedback about the market trends , competition, trade &… Show more  Studies Market share of competition, market size, potential existing in the market & assigns brand share.  Tracks Brand Health & Media Tracking w.r.t to Competitor’s activities & share vs. assigned brands activities & share.  Responsible for carrying out all the BTL activities keeping the brand objective in perspective  Visits markets nationally to develop better market insights for the brand & to gain first hand feedback about the market trends , competition, trade & identification of opportunities  Proposes & implements BTL activities (Brand activation & tactical) keeping the brand objective in perspective  Propose strategies to BM/ MM for market share ( sustainability & increase )of the assigned brands  Propose brand strategies & brand plans for assigned brands on yearly, quarterly & monthly basis  Measures the impact & effectiveness of campaigns both ATL & BTL (measure the success and effectiveness through KPI s)  Proposes research plans for the brand to gain consumer insights, trends etc.  Evaluate & interpret research results of new product testing  Coordinates with sales team to ensure effective implementation of marketing support activities and to review competitor’s position/ activities. Show less

 Dealing with buyers, store managers and regional managers of major retail chains and brands. Identifying and assessing a client’s critical needs. Identifying short and long term growth opportunities. Presenting business proposals to prospective clients. Attending meetings with clients. Maintaining tight budget control over expenditure. Forecasting and tracking key account metrics. Keeping up to date with market trend and competitor activity. Being a… Show more  Dealing with buyers, store managers and regional managers of major retail chains and brands. Identifying and assessing a client’s critical needs. Identifying short and long term growth opportunities. Presenting business proposals to prospective clients. Attending meetings with clients. Maintaining tight budget control over expenditure. Forecasting and tracking key account metrics. Keeping up to date with market trend and competitor activity. Being a point of contact to priority customers and resolving any issues that they have. Closely liaising with the marketing team about campaigns. Collecting and communicating customer requirements to all necessary departments. Providing technical customer support as necessary. Conducting regular Business Reviews with customers and suppliers. Responding to client communications or queries. Networking with business partners and customers. Monitoring the effectiveness of any marketing campaigns. Show less

 Dealing with buyers, store managers and regional managers of major retail chains and brands. Identifying and assessing a client’s critical needs. Identifying short and long term growth opportunities. Presenting business proposals to prospective clients. Attending meetings with clients. Maintaining tight budget control over expenditure. Forecasting and tracking key account metrics. Keeping up to date with market trend and competitor activity. Being a… Show more  Dealing with buyers, store managers and regional managers of major retail chains and brands. Identifying and assessing a client’s critical needs. Identifying short and long term growth opportunities. Presenting business proposals to prospective clients. Attending meetings with clients. Maintaining tight budget control over expenditure. Forecasting and tracking key account metrics. Keeping up to date with market trend and competitor activity. Being a point of contact to priority customers and resolving any issues that they have. Closely liaising with the marketing team about campaigns. Collecting and communicating customer requirements to all necessary departments. Providing technical customer support as necessary. Conducting regular Business Reviews with customers and suppliers. Responding to client communications or queries. Networking with business partners and customers. Monitoring the effectiveness of any marketing campaigns. Show less

Working within the team structure of 20 executives to perform under well defined sales targets.Effectively achieve the sales targets given by the bank management from time to time. Being part of the team that brought Barclays bank's orientation to Pakistan by direct marketingInvolve in customer services both during and post sales.

Karachi

 Worked with a team force of 6 executives to handle sales of various consumer products Effectively handle new business development.  Managed customer queries and performed positive customer services across product portfolios.  Single handedly managed post sale customer services. Effectively learnt new systems introduced by the Bank management time to time

Mba, Marketing

Matriculation, Computer Science

Activities and Societies: Inter school cricket tournament

Intermediate, Commerce

Activities and Societies: Inter college cricket tournament