Site Experience Tools

Defined the vision, roadmap, and OKRs to create a platform that uses machine learning and business rules to transform unstructured product data and images into structured attributes to improve relevancy and recall in digital experiences, including filters, listing pages, recommendations, and SEO on nordstrom.com and nordstromrack.com.• Tagged 1.6M products with 1.8M attributes.• Launched 45 new filters, resulting in a 7% lift in attributable demand.• Reduced manual curation of listing pages by 43%.

Defined the roadmap and OKRs to improve underperforming recommendation carousels on target.com.• Collaborated with data scientists to leverage product and customer data to improve algorithms.• Increased click-through-rate by 67% in the grocery and essentials “Similar Items” carousel, with a 45% lift in demand in grocery and 9% lift in essentials.

Defined the roadmap and OKRs to support machine learning within enterprise Item.• ML Platform supports deployment and hosting of models, human-in-the-loop capability to resolve false positives/negatives, and integration with Item systems.• Partnered with data scientists to build models to detect accuracy issues for 22 high-priority product attributes.

Managed three concurrent products:• Defined the vision, roadmap, and OKRs to deliver Target's new enterprise product taxonomy management tool (Nexus) to a 175+ user base, including 20+ internal/external consumers. Nexus is used to define classification and attribution requirements for all products sold by Target.• Established the product feed between Target and ChannelAdvisor, enabling the launch of the Target+ marketplace. 175k marketplace products were launched within 15 months from project inception.• Managed backend services to launch brand pages on target.com, where a listing page is automatically generated for each brand.

Defined the vision, roadmap, and OKRs for two major components of a new website management tool (Highlander) for a 150+ user base.• Empowered merchandisers to easily build and assign filters to listing pages on target.com (reducing time-to-market from 30 days to same day). • Empowered merchandisers to systematically assign products to 4,000+ listing pages on target.com. Received U.S. patents 10360622 and 11532035.

• Defined the requirements to integrate target.com’s PIM system with IBM Websphere Commerce and Endeca search management tools. Enabled target.com to move from Amazon's web-hosting platform to in-house management, within two years.• Provided ongoing support and issue resolution on the new platform.

• Defined product setup requirements to automate online publishing of 600K music, movie, and book products on target.com.• Core project team member that implemented PRISM, target.com’s new PIM system for 250+ end-users. Managed the migration of 120k products from three source systems.

• Customized clients’ RMS platforms based on client requirements, using PL/SQL, Pro*C, and Oracle Forms.• Provided technical support to RMS clients.