Responsible for launching a new consumer electronics and home appliances brand by the name of Syinix in Pakistan under the umbrella of parent company Transsion Holdings. Transsion Holdings has already launched and successfully managing multiple phone brands in Pakistan such as Inifinx, TECNO MOBILE and Itel.

Responsible for setting up a local assembly for Sharp Air conditioners & LED Televisions in partnership with local partner. Setting up a country wide sales , marketing , accounts ,service,and logistics teams. Successfully building country wide sales channel network for Sharp locally assembled air-cons and imported products such as refrigerators, freezers , Air purifiers and large screen LED

1. Developed an effective strategic sales & marketing plan and led as well as influenced the sales & marketing team of distributor for implementation of the plan.2. Managed promotional campaigns and set overall strategy for the 1st time launch of SONY Mobile phones in Pakistan market under official warranty.3. Established performance sales goals for channel partners, and monitored performance on a continual basis, while giving them guidance and support to achieve those targets.4. Successful launch of many models of famous Xperia phones like Z, Z ULTRA,Z1.in Pakistan market.5. Worked with channel and retail partners to promote sales and sell-through of products, and to ensure maximum presence in the market.6. Successfully implemented the PSI system at distributor end in order to have run time information about sales and inventory.7. Created different business plans for operators to promote their packages and enhancing their market Share8.Responsible for Trade Marketing including direct relationships with Channel Partners, modern trade, shelf-share maintenance, Shop Branding and Product & Brand display on POS/POP. 9. Customized MARCOM strategy & creative execution for Pakistan, including online.10. Critical decision on product planning, Launches, promotion , budgeting based on product mix, forecasting & ROI expected.11. Market Research on product, trends, brand share etc.12. Having Close Co-ordination with Media Agencies and Vendors to perform BTL and ATL Activities for Mobile Phones.13. Managing & Implementing Shop Branding, Merchandising, Shop Display’s, Mock-up Display on Quarterly and Monthly Basis.14. Product Strategy development (Positioning, Sales forecast, ROI Analysis etc).15. Seek out, identify, develop and close business opportunities with key service customer accounts. Collect and analyze all marketing information and developing marketing strategies for different operators for local offices.

1-Contributed in developing regional retail marketing strategy based on insights from the regional HQ directions as well as product marketing priorities.2. Plan, monitor and manage key retail activities & KPI’s to ensure better channel management.3. Coordinated with RHQ and branches to roll our regional retail initiatives focused on consumer experience, engagement, and preference at showroom level.4. Introduced In-store marketing initiatives to bring consistency and uniformity at showroom level, in terms of brand experience and product experience through showroom display, brand stores, Shop in Shops and in-store communication.5. Worked along with regional offices on ‘Field Force marketing’ initiatives (Merchandiser & Promoter management) i.e. implement key directions/ global guidelines, supervise activity management, reporting systems, KPI & ROI tracking.6. Executed new product launch in-store activity in coordination with product marketing division.7. Designed programs to train and improve capability of local retail teams on new retail initiatives, global/ regional guidelines. 8. Successful expansion of Sony distributor’s owned branded showrooms all over Pakistan.9- Launched “Mystery Shopping” program at all showrooms across Pakistan to gain better insight on level of customer service, housekeeping, trainings implementation and other KPI’s.10. Established Red Book for retail showrooms operations, which acts as a bible for day to day running of Retail operations.11. Established customer data base management system & staff evaluation system, based on Key personal efficiency KPI.12. Implemented the online POS system at Showrooms to gain real time info about sales and inventory.

South Branch Manager:South Region-Pakistan: Responsible for sales & operations management of Sony Audio Video products, such as Flat screen Televisions, Digital Cameras, Laptops, Projectors, Handy Cams, Home theaters etc. for Pakistan Southern region which comprises of 45% of total Pakistan sales for all SONY business in Pakistan.

Channel Manager I.T/Professional Broadcast: Responsibilities included business management for Sony products portfolio comprising of Sony I.T products such as Monitors, Optical Drives, and Recording Media for I.T & Professional Broadcast & Laptops.

Managed channel sales and after services business for single phase power supply management products of MGE UPS SYSTEMS. Executed Brand promotional activities like Exhibition participation, BTL actvities , which resulted in boost of sales in that category.

Key Account Management and new business development for company's different range of financial lending instruments.Clients based ranged from wide array of industrial,corporate giants to small & medium sized companies. Gained indepth insight into Pakistan' key industrial sectors such as Textiles,Agriculture, Manufacturing,Banking and SME.

- Managing Area Sales for Sony Products with focus on sales and marketing activities for TV business.- Monitoring market share and prepared strategies to formulate appropriate business plan with distributor & key channels.- Direct interaction/negotiation with retailers and promotion / support planning with clear KPI’s.-Weekly retailer’s sales data analysis and counter action planning to secure sales growth and target market share.-Ensuring monthly targets are met and Inventory is well below the aging guideline.-Weekly supply chain management (forecasting/inventory planning). Daily distributor sales & inventory analysis.- Competitor analysis (Sales & shop display) and planning appropriate counter action.- Handling a team which supports in managing different areas of daily operations.

Worked on channel expansion for SONY Recording Media and Energy products. Expanded product portfolio for professional Media category. Also played a key role in channel expansion of consumer Audio Video division in Karachi, Sindh Region. Handled corporate Accounts which included consumer finance companies extending credit to end user.