Leveraging performance marketing emphasizing B2B demand-driven lead generation acrossGoogle Adwords (PPC), LinkedIn Advertising, and Meta ads.Focused on international B2B growth and expansion.Owning top-of-funnel, cross-channel approaches via paid ads to drive MQLs.Monitoring, analyzing, reporting, and optimizing campaign performance across various paid channels (Google Ads, Meta, LinkedIn, etc).Extracting actionable insights and steering data-informed decision-making and enhancements through tools like Data Studio.Building and optimizing custom audiences to grow the retargeting base.

Headed all facets of customer acquisition methods; paid search, organic search, display, affiliate, print, etc.Developed and implemented marketing strategy and competitor analysis (including backlink quality and SERP results).Created and led A/B testing. Sponsored Brand Ad Campaigns: quickly improved conversion rate and increased overall brand awareness.Monitored SEO/SEM, marketing, and performance metrics to forecast trends.Brainstormed and implemented corporate event plans and concepts.Increased customer awareness and acquisition by employing inbound marketing techniques, including SEO, SEM, SMM, and content strategy.Developed and managed Content and Brand strategy to deliver high-quality, engaging content.Social media marketing: strategy, content, scheduling.SEO (keyword research, segmentation, semantic core research).Corporate site content: planning, creation, editing, SEO optimizing, marketing.Created on-site content based on keyword research and SERP analysis.Landing page and site structure development.LinkedIn marketing and lead generation. (utilizing Sales Navigator as well)Email Funnel Campaigns & Marketing.

Copywriting: articles, SEO articles, press releases, landing page content, site content, social media marketing, slogans, advertisements, and conversion-oriented copy.Onpage and Offpage SEO. Monitored visitor engagement using Google Tag Manager and Google Analytics.Utilized various third-party tools like AHrefs, SEMRush, and Google’s Keyword Planner for on-page optimization and content gap analysis.Content planning, creating briefs, and researching new content opportunities.Draft all business documents, including business plans, executive summaries, agendas, contact spreadsheets, and other necessary documents.

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Create content marketing campaigns to drive leads and subscribers Use SEO best practices to generate traffic to siteRegularly produce various content types, including email, social media posts, blogs and white papersActively manage and promote blog, and pitch articles to relevant third-party platformsEdit content produced by other members of the teamAnalyze content marketing metrics and make changes as neededCollaborate with other departments to create innovative content ideas

Managing the entire product line life cycle from strategic planning to tactical activitiesSpecifying market requirements for current and future products by conducting market research supported by on-going visits to customers and non-customers.Driving a solution set across development teams (primarily Development, and Marketing Communications) through market requirements, product contract, and positioningWorking with management across all distribution channels and Head Office functions to proactively identify and drive Mortgage lending related projects(with a special focus on low cost housing) to improve business performanceA key point of contact for all stakeholders across the business and viewed as an expert for all mortgage related queries/ issues.Provide information for management by preparing short-term and long-term product sales forecasts and special reports and analysis.

Conducted in-depth consumer analysis to determine the image/demand of the brand.Responsible for generating innovative strategies and plans for completing financial models to enhance contractual solutions Devised pricing methodologies and industry strategies through economic and business analysis Assigned the tasks of handling marketing, press release campaigns, media relationships and external communicationDeveloped Brand Manual and Brand guidelines for the Moftak Solutions, repositioning it in the marketplace, enabling it to capture a 10% share of the market.Developed and implemented digital customer acquisition campaigns which resulted in a 25% rise in online subscriptions.Established various marketing channels.Optimized landing pages, websites and page content. Coordinated and collaborated with GIST Tech initiative in conducting webinars for startups

A review report on the energy efficiency performance of Fans and Compact Fluorescent Lamps (CFLs).A comparison report on energy performance of Fans & Compact Fluorescent Lamps (CFLs) of India and Pakistan.Data collection and estimation of appliances covered under BRESL project.Questionnaire design for survey to analyze and estimate appliance population from consumers, retailers & manufacturers. Carrying out Research work as per project activitiesTimely collection and presentation of data as required by the ManagementUndertake field visits related to various activities under the projectOrganized workshops as per project activitiesLiaison with the research agency for collection of data as required by ManagementLiaison with manufacturers' associations for the development of roadmap for ES&L regime.Communicating and coordinating with different government institutions to create awareness and develop linkage between government and industry.