Farhan Raza, Director International Business Pharmatec Pakistan (Pvt) ltd, is a renowned Professional with over 20 years of experience, with over a decade at senior & middle leadership positions. Currently managing the entire export markets of Pharmatec. Farhan Raza also served ATCO Laboratories Pakistan from September 2007 to 2021, where he joined as Product Manager. He was later promoted to the position of Senior Product Manager, and most lately was elevated to the position of General Manager. A marketer by qualification, Farhan Raza went to do his Master’s in Marketing from Karachi University Business School, University of Karachi. Through the illustrious 20 years in the industry, Farhan Raza has had the success at national and multinational companies and many brands on his credit. He started his career with MSD, a well known American company. Later he went to Platinum Pharmaceutical and after sometime joined ATCO Laboratories Limited. He is highly enthusiastic to paint the image of ATCO Laboratories as a company associated with Science, CSR’s & Ethical Practices. At his credit, Ascrad rejuvenated in the entire country and He was part of the team who launched Ascard Plus & Vastor AM. After spending 08 years in domestic market he joined ATCO’s international marketing to flourish his vast domestic marketing experience to cultivate into International marketing. He build EA region includes (Kenya,Tanzania,Uganda,Rwanda, Burundi along with Sudan). Under his leadership company progressed in this region enormously and He re-launched the previously struggling brands and established their known market worth. Now ATCO is now 1st largest Pakistani exporter to Tanzania likewise 2nd biggest exporter of Pakistan for Kenyan market. He explored and launched many new countries during short period of time like Senegal, Ivory Coast,, Rwanda, Burundi etc...