Product Analyst
Current• Currently working on an in-app feedback and survey tool to gather real-time insights from customers across Pathao’s User and Driver Apps, driving continuous improvement of product offerings.• Spearheaded the UI revamp for the Driver App, including the Dispatch page, trip journey, and notifications, enhancing user experience and engagement.• Collaborated with cross-functional teams (Marketing, Operations) to craft and implement Go-to-Market strategies for key feature launches.• Employed Agile (SCRUM & Kanban) methodologies to prioritize features and strategies, ensuring smooth and iterative product releases.• Developed a holistic Customer Experience (CX) playbook with the Core Rides Operations team, improving service quality and customer support.• Worked closely with Strategy and Analytics teams to create a Bikes new user incubation program, reducing churn and boosting user retention for Pathao’s bike service.• [UI/UX ANALYSIS for Pathao Food & Rides], Conducted comprehensive Product analyses of the Pathao Food and Rides, identifying critical usability issues and design shortcomings. Developed User journey map and holistic playbooks for both verticals that empowered the product teams to streamline project execution and effectively address market gaps. The redesigns focused on enhancing navigation, personalizing features, and improving content organization, resulting in increased user engagement and overall satisfaction across both platforms.