Responsible for Planning and Execution of Digital Campaigns and Analyzing data to gain insights • Managing campaign optimization from an analytical standpoint to meet revenue, budget, ROAS (return on ad spend) and customer acquisition objectives • Responsible For Lead Generation and Ecommerce on Facebook, Google Ads and TikTok Ads • Usability and implementation of Google Analytics (GA4), Google Tag Manager (GTM) and Firebase, Microsoft Clarity etc. • Tag Management System Implementation using Google Tag Manager and Firebase SDKs for web and app • Responsible for Event Tracking, Data Collection, Ecommerce Tracking, and Cross Domain & Cross Device Tracking • Creating & Segmenting Data using filters, into visually appealing reports using data visualization tools and implementing custom dimensions and metrics for specific user interactions and business data • KPIs to be focused were Profitability, Cost per Lead, Cost per Acquisition, Purchases and ROAS.

In December 2020 after my 7th Semester of the university, I got an opportunity to work as an intern in Farm Pure, a dairy subsidiary of Blaze Group. I interned as a Sales and Marketing Coordinator where I closely worked with the sales and marketing team getting hands-on experinece in sales and marketing operations and delivery optimization. I was involved in preparing daily sales reports and coordinated with the delivery vehicles to solve their queries regarding issues in deliveries and reported it back to my head of the department providing valuable input in order to optimize the operations.Another part of the internship was to visit our clients which were mainly huge retails outlets like Al-Fatah, Rainbow Cash&Carry, Jalal Sons, etc, and also some famous cafes like Gloria Jeans, DHA Revelation, and many. visits were conducted to cater to their needs and issues and I closely observed these meetings to have a good insight into how to approach the clients and provide a satisfactory solution to them

I worked as internee in EY in the Risk Analysis Department. I worked along with the internal audit team for Berger and worked on the compliance system of the company

Sales is an integral part of any organization and in AIESEC Pakistan, i closely worked with my National Leadership as a sales strategist devising plans to increase the market out-reach.