Business Analyst
CurrentAssisted client with monthly budgets worth 2.5 Cr INR by using tools like Google Ads, Adobe Analytics, Google Ads Editor, Apple Search Ads, AppsFlyer, Microsoft Powerpoint & Microsoft Excel to generate powerful insights & implementing them which helped the brand generate more revenue & increase brand awareness with increase in user count.Created plans basis trends & historical data to achieve desired goals ensuring all performance KPI’s are met.Actively collaborated on client onboardings by auditing their marketing accounts and pitching efficient marketing strategies.Worked on E-comm based clients with KPIs of maximizing RoAS by decreasing CAC & CPC each quarter.Creating monthly & quarterly business decks & presenting them to the clients.Leading ad hoc data analysis tasks for the client and helping in determining the achievable targets.