Innovation is not only about the consumer but also what is happening in today's world, and especially the culture around the consumer. Moreover, I am passionate about spotting consumer motivation and cultural currents and harnessing them into grand ideas that feed business growth. At Midalta Innovation, I work my magic by repositioning, creating numerous successful innovative opportunities within the US and developing a pioneering social responsibility strategy overseas. When I am not researching the latest innovative trends and current events insight to keep up to speed, I explore the best restaurants and every place this city has to offer.