Farhana Choudhry Email & Phone Number

Brampton, Ontario, Canada

Brampton, Ontario, Canada

- Compiled comprehensive monthly marketing reports by collecting, analyzing, and synthesizing data sourced from various platforms such as Google AdWords, Google Analytics, Marketo, and Salesforce.- Utilized Marketo for streamlined campaign management and automation.- Monitored and optimized Google AdWords campaigns to maximize ROI and reach target audiences- Contributed to the creation and dissemination of marketing collateral, including emails, banners and other promotional materials, ensuring alignment with brand identity and messaging. - Managed email marketing campaigns, including content creation, scheduling, and tracking.- Assisted in the management and optimization of the company website, employing SEO and AODA best practices and analyzing metrics to drive user engagement and conversion. Created content hubs that summarized various solutions offered on a singular webpage. - Provided extensive support in the registration process of the LATAM and Global User Conferences by managing registrations and answering customer queries.- Developed and maintained relationships with external vendors and partners to support marketing initiatives.

- Designed visually appealing and responsive email templates, ensuring a consistent and professional brand image.- Monitored key email marketing KPIs and provided regular reports and analysis to drive data-driven decision-making.- Proficient in utilizing ClickDimensions to create and manage marketing automation campaigns, including email marketing, lead scoring, and web forms.- Utilized ClickDimensions tracking and analytics tools to measure campaign performance and user engagement.- Developed and distributed high-quality, SEO-friendly content, resulting in a 25% increase in website traffic and improved brand visibility.- Monitored web analytics (e.g., Google Analytics) to track website performance and user behavior, making data-driven decisions to enhance the user experience.

- Worked on the development of marketing programs including strategy development and tactical execution.- Managed the development and execution of email campaigns and other digital and direct channels.- Managed and executed tracking metrics and provide recommendations for improvement landing pages development.- Updated current copy, rate changes, and additional content on (Alterna Savings and Alterna Bank) websites. As well as Member Savings and Quinte First websites.- Maintained strong partnerships with all internal cross-functional stakeholders to develop programs which support marketing initiatives.- Participated and supported in the review and identification of appropriate third-party resources such as (creative services, digital media agency/consultants, email providers and other vendors).- Assisted with launching and creating email marketing templates via Mailchimp for Alterna Savings and Member Savings and Quinte First.- Helped organize creative images and messaging for monthly E-statements being sent to Alterna Savings, Alterna Bank, Member Savings and Quinte First members.

Mississauga, Ontario, Canada

- Provided exemplary sales support and customer service by receiving visitors, answering telephones, and addressing any customer inquiries. - Processed online and curb side pickup orders diligently, and with a sense of urgency by reviewing customer orders, responding to all inquiries immediately, then accurately executing transactions.

Oakville, Ontario

Courses: Introduction to Web Design (CCT260) - Assist course instructors by answering student queries about course content via live video sessions, email and the course's' discussion boards, ultimately helping them achieve course objectives - providing them with exemplary communication- Provide students with advice on best practices in web design, course selection, and technical issues with SLATE and other course resources- Assist with marking and providing extensive feedback on practical lab activities that allow students to understand what key skills they still need to develop - Effectively manage attendance records, grade databases and other course scheduling materials- (2019-April 2022) - Invigilated in person exams and marked these exams within a one or two day turnover. Alongside my other colleagues we submitted these results to UTM’s database of grades for processing. This has been stopped since the start of the global pandemic. Since then, remote learning has been used as a means of teaching this class, exams were removed from the curriculum to ensure student mental health and wellness. I have spoken extensively about this with Alison Gelata and Anthony Petrielli my fellow co-workers. I encourage students that no question is stupid or irrelevant to ask. Anthony would say don’t “Re-invent the wheel” when students were in their heads or overthinking. Alison had to take some time away for her mental health, to which I stepped up and took initiative to present lectures that had been presented before with Anthony making updates using Google Slides and the comments feature. We doubled up our skills and gave these presentations a face-lift keeping things like eye strain, accessibility, font/size, colour contrast and other AODA web compliance guidelines in mind. We also encouraged students to point this out ahead of time and have often adjusted images and made announcements with information that was pertinent ahead of time to allow students to catch up.

Oakville, Ontario

Web Culture & Design (CCT260) course co-instructor for the 2020 and 2021 winter semesters for ICCIT Program under the Faculty of Arts, Animation and DesignContinued this role again in January-April 2021, and did not resume my contract after this.

Brampton, Ontario, Canada

- Answer customers' questions about merchandise and merchandise selection - Stock shelves, racks, cases, bins, and tables with new or transferred merchandise - Receive, open, unpack and issue sales floor merchandise - Design and set up advertising signs, and displays of merchandise on shelves, counters, or tables to attract customers and promote sales

Mississauga, Ontario, Canada

- Assisted with digital and social media marketing initiatives, helping the brand build a stronger online presence- Implemented content and visual upgrades to presentations - Assisted with drafting an email marketing strategy- Assisted with drafting a marketing strategy to market the company’s financial services and their career opportunities

Toronto, Ontario, Canada

- Assisted with drafting social media posts for Daily Bread’s Twitter and Instagram- Assisted with updates to their WordPress website, helping create a page on how to host a food drive/fundraiser- Created and organized branding materials and photo libraries

Toronto, Ontario, Canada

- Management of social media assets (Facebook, Twitter, Instagram). This included the creation of a social media calendar and writing and producing posts - Updated information on the website to include new stores added to retail lists, events, content for the Manning Canning blog and ensured the e-commerce page is up to date - Created a media list for two different streams of content: product information and information regarding rentals, clients, and activities at Manning Canning Kitchens - Worked on details related to new product launches based on the requirements customers- Provided outstanding front-desk and business operations support services by greeting visitors and guests, answering, and directing phone calls

Bachelor'S Degree, Double Major In Sociology And Communication Culture & Information Technology, Dean'S List Standing

Activities and Societies: - Tutor for CCT260/360 (Introduction to Web Design and Intermediate Web Design) through the ICCIT.

Certificate, Digital Communication And Media/Multimedia

- The CCIT program combines academic courses in the arts and social sciences taught at the University of Toronto Mississauga with hands-on.