In June 2013, I started studying ‘Customer for Life’ – an exciting potential business idea of Certified Used Cars. Ever-since, I have never looked back: KEY Milestones:Dec’14: Study & documentation completion: Hence ready to roll out a new business unit.Jun’15: Induction, training & deployment of dealer & internal team.Aug’14, Pilot project launched at selected dealerships/retail outlet in Karachi, Faisalabad & Islamabad.May’15, Successful completion of Pilot project… Show more In June 2013, I started studying ‘Customer for Life’ – an exciting potential business idea of Certified Used Cars. Ever-since, I have never looked back: KEY Milestones:Dec’14: Study & documentation completion: Hence ready to roll out a new business unit.Jun’15: Induction, training & deployment of dealer & internal team.Aug’14, Pilot project launched at selected dealerships/retail outlet in Karachi, Faisalabad & Islamabad.May’15, Successful completion of Pilot project Jun’15: Network expansion in Karachi & LahoreDec'15: Introduction of Official digital marketplace www.toyotasure.com.pkJan'16: Network expansion in Karachi, Lahore, Multan, Hyderabad & Sargodha.Jun’16: 1st ever TV Commercial launched.Jul’16: Nationwide Sourcing Enhancement Workshop.Sep’16: Toyota SURE Pakistan success recognized by Mr. Hiroyuki Fukui, Managing Officer, Toyota Motor Corporation Japan. Oct'16: Network expansion in Karachi, Lahore, Islamabad & Peshawar.TODAY we are:Team of 10+, Supporting team members 10+, DLR Staff: 200+, DLR Network: 20+, Sales volume: 3,000+ and growing...Some of the AREAS I take care of:Sales, Marketing, Brand Management, Enhancement of Customer Experience through DLR Standardization, P&L Management, Vehicle Refurbishments & Detailing, 5-Grading 203 points quality check vehicle evaluations mechanism, After-Sales, CR and Warranty, DLR & Team Training & Development, managing a digital market-place (www.toyotasure.com.pk), Price Book management, Cross functional team management. Show less

Envisioned & lead in-house Marketing consultancy & services section to provide efficient and cost effective ATL/BTL solutions, media planning, digital marketing, event management, OOH advertising, visual merchandising of Toyota dealerships and development of marketing collateral's by strictly adhering to strong set of processes, ethics and principles.Comprehensively planned and executed Toyota FORTUNER integrated marketing campaign (TV, Print, Digital, OOH, BTLs, visual merchandising… Show more Envisioned & lead in-house Marketing consultancy & services section to provide efficient and cost effective ATL/BTL solutions, media planning, digital marketing, event management, OOH advertising, visual merchandising of Toyota dealerships and development of marketing collateral's by strictly adhering to strong set of processes, ethics and principles.Comprehensively planned and executed Toyota FORTUNER integrated marketing campaign (TV, Print, Digital, OOH, BTLs, visual merchandising, marketing collateral's) boosting volumes to 35% within 2 months. Show less

Achieved 40% increase in Sales, 70% increase in profitability with 80% market share with introduction of first ever locally assembled luxury pickup: VIGO Champ. it has been the one of the biggest milestone of Pakistan automobile industry. This success story was recognized at international level and published in Toyota global quarterly magazine as well.Managed P&L (Commercial vehicles) of more than Rs 2bn (US$ 20m) with the largest vehicles’ portfolio of 2 CKD & 9 CBU models contributing… Show more Achieved 40% increase in Sales, 70% increase in profitability with 80% market share with introduction of first ever locally assembled luxury pickup: VIGO Champ. it has been the one of the biggest milestone of Pakistan automobile industry. This success story was recognized at international level and published in Toyota global quarterly magazine as well.Managed P&L (Commercial vehicles) of more than Rs 2bn (US$ 20m) with the largest vehicles’ portfolio of 2 CKD & 9 CBU models contributing more than 40% to company’s profitability with 14%-16% of sales share. I have been one of the key members of Product pricing committee who lead strategic negotiations with principles in Japan, Singapore & Thailand. The right market based pricing enhanced value for money resulting in market expansion that practically stopped import of used VIGO from Thailand. Show less

Turned-around a brand HILUX Turbo resulting in 33% MTD increase in profits with 180% volume growth within a year. This established 2nd reliability pillar for long term sustainability of Toyota in Pakistan.Acquired deep insight of 4x4 SUV/ Pickup markets through qualitative and quantitative surveys to establish brand vision for VIGO Champ, developed 5-year product life cycle for 2011 to 2016 and crafted brand-based customer model, identified target segment, key USPs and communicated… Show more Turned-around a brand HILUX Turbo resulting in 33% MTD increase in profits with 180% volume growth within a year. This established 2nd reliability pillar for long term sustainability of Toyota in Pakistan.Acquired deep insight of 4x4 SUV/ Pickup markets through qualitative and quantitative surveys to establish brand vision for VIGO Champ, developed 5-year product life cycle for 2011 to 2016 and crafted brand-based customer model, identified target segment, key USPs and communicated effectively through TV, Print, Digital, Outdoor, marketing collateral.Managed flagship brand of Toyota Pakistan with an Avg. YTD volume growth of 160%. Show less

Expanded Product line up from concept paper to launch in Pakistan: 1) Avanza 2) Terios 3) Fortuner 4) New Prado 5) New Land Cruiser 6) Grand Cabin Results: 45% profitability growth! Key member of Launching Corolla 2008 through integrated marketing campaign, a new shape of Corolla took the automobile world by storm and resulted in 20% volume growth and eventually became Pakistan's most selling sedan as well as Pakistan today is selling highest volume… Show more Expanded Product line up from concept paper to launch in Pakistan: 1) Avanza 2) Terios 3) Fortuner 4) New Prado 5) New Land Cruiser 6) Grand Cabin Results: 45% profitability growth! Key member of Launching Corolla 2008 through integrated marketing campaign, a new shape of Corolla took the automobile world by storm and resulted in 20% volume growth and eventually became Pakistan's most selling sedan as well as Pakistan today is selling highest volume of Corolla in Asia.Established Toyota Camry, as Pakistan’s best-selling luxury sedan, this success story was nationally and internationally recognized as well as published in Toyota Europe magazine. Show less