Farhan Hassan Email & Phone Number

Islamabad, PK

• Leading product marketing & segments team to manage deposits portfolio of USD $70Mn for Pakistan’s biggest Fintech & Mobile Payment platform Easypaisa with over 6 Mn subscribers.
• Developed innovative products which took next month user retention on mobile wallets to 90% along with increased deposits.
• Optimized costs on various products through experimental approach using A/B testing to manage budgets & efficiency drains. These optimizations helped reduce costs by approx. USD… Show more
• Optimized costs on various products through experimental approach using A/B testing to manage budgets & efficiency drains. These optimizations helped reduce costs by approx. USD $240K/month.
• Collaborate with other PMs, engineering, scrum teams & other stakeholders to manage and deliver on product backlog as well as proactively addressing changing business needs & challenges. Show less

• Developed & executed a mobile top-up product in collaboration with sales team that has positive impact on daily recharge by 8% by crafting user stories, effective Market/Channel research and actively communicated the.
• Developed consumer campaigns & monetization strategy which helped achieve YoY 6% revenue growth in 2018 in a highly saturated and competitive Telecom market as well as ensuring group pricing compliance.
• Conducted a technical deep dive with network… Show more
• Conducted a technical deep dive with network engineers to address network challenges which resulted in Telenor Group approving a capital investment of 175 new Cell sites worth approx. USD $5 Mn. Show less

• Steered the initiative to re-design & optimize the semantic layer for analytics tool Business Objects that improved the time to access actionable information by 1.5x.
• Generated revenue stream by monetizing data for external partners like Ride hailing apps and retail stores.
• Enabled business teams to re-design forecast model with a more bottom-up approach by breaking down KPIs like revenue, subscribers & costs into regional level for more surgical target setting and tracking.

Sofia, Bulgaria

• Used advanced analytics to create churn prediction model, micro segmentation of the subscriber base and smartphone upsell models to increase profitability with minimum revenue exposure.
• Developed analytical models using network data to monitor competition performance, estimate market shares, sales and churn trends within the industry.
• Leveraged data analysis, user research to identify and experiment with new measurement methods to improve performance.

• Prepared commercial business cases which helped launch 3G services for the first time in the country. The exercise involved analyzing market trends, potential consumer demand, 3G device penetration and potential.
• Developed the pricing strategy and formulated the pricing portfolio for consumer segments, maximizing ARPU and reduce revenue dilution.
• Conducted post campaign analysis and suggested changes to maintain campaign effectiveness.… Show more
• Conducted post campaign analysis and suggested changes to maintain campaign effectiveness.
• Designed & developed market strength analysis & benchmarked our products with competition to ensure parity and reduce revenue gaps. Show less

Thailand

• Collaborated with and led cross functional teams across 3 Telenor operations (Malaysia, Thailand & Pakistan) to standardize the business requirements and pricing principles for billing system. This collaborative.

Product Manager - Nanodegree Program, Product Mangement

Mba, Marketing, International Business

Be It, Information Technology, Networks