Farhan Merchant Email & Phone Number

As a Marketing Consultant, I partner with businesses to create customized marketing solutions that drive brand awareness, customer engagement, and measurable growth. With a strategic approach, I specialize in omni-channel marketing, digital transformation, and brand storytelling to help organizations connect meaningfully with their audiences and stand out in competitive markets.What I Do:Develop and implement data-driven marketing strategies that align with business goalsCraft compelling brand stories and content for targeted audiencesManage integrated campaigns across digital, social, and traditional channelsOptimize marketing spend and maximize ROI through analytics and performance metricsLead cross-functional teams and guide clients on best practices in branding, communications, and digital marketingMy Approach: I believe in a collaborative, results-focused approach to marketing. By understanding each client’s unique challenges and opportunities, I create campaigns that not only achieve short-term success but also lay the foundation for long-term brand growth. Let’s transform your marketing vision into results!

Toronto, Ontario, Canada

Think Research is a leader in delivering knowledge-based digital health software solutions that empower clinicians, standardize care, and improve health outcomes.I led the marketing team to promote the MDBriefCase portfolio. MDBriefCase Group Inc. provides accredited, online continuing professional development (CPD) to help healthcare practitioners enhance their professional practice and stay at the forefront of the latest evidence and protocols. As Marketing Director, I led a team of 3 professionals using all of the marketing toolset including email, social, content marketing and paid and organic search to promote the various courses, webinars and events to a global audience.Results: Successfully completed over 200 projects, deployed over 25M emails and increased conversion by 20% by leveraging personalization and different email templates. Increased social media engagement by 200% by creating content calendar and posting on a regular basis. Launched podcasts and blogs to further increase participation within courses and increase revenue by 15%

Toronto, Ontario, Canada

Pillway, a full-service digital pharmacy company of Simpill Health Group Inc., offers best in class service for individuals that require prescription medication, with a specialized focus for those who manage multiple medications per day. Reimagining the pharmacy experience, Pillway is revolutionizing today's traditional model through the thoughtful use of technology.As Marketing Manager, I was responsible for managing a team to deliver on all social, digital and traditional marketing campaigns to create awareness for the Pillway service.Results: Successfully created a brand guideline and other branding materials including sales kits which helped to increase sales from 100 to over 6,000 customers and growing. Worked with 3rd party partners to increase adoption of the Pillway service by 40% and increased brand awareness for the start up within target audience.

Toronto, Canada Area

SCENE is a premier entertainment loyalty program with over 10 million member base. SCENE is a partnership with Cineplex Entertainment and Scotia Bank.As Marketing Manager, Engagement, I was responsible for marketing to existing members to increase collection and redemption at partner locations, which include Cineplex theatres and properties and Recipe Brand Restaurants (Swiss Chalet, Harvey's, East Side Mario's, The KEG among others).I managed large and small marketing campaigns using segmentation and leveraging email, social, SMS, push and direct mail.Results: Increased engagement of the 10M member base by 7% overall and reengaged disengaged member base by 40%. Increased participation in cross partners earn and spend opportunities by 25%. Collaborated with strategic partners, including Cineplex, Scotiabank, Recipe Restaurants, Disney, and TELUS, to drive incremental business and enhance member loyalty.

Toronto, Canada Area

GREAT CLIPS: THE WORLD’S LARGEST SALON BRANDGreat Clips is a 100% franchised company with more than 4,300 salons across North America. I managed all marketing activities to support 157 Canadian locations. Role was to manage a $3 million budget to execute direct marketing, digital and social marketing, PR and traditional marketing such as Radio and TV for all campaigns across Canada. Conducted several campaigns which promoted the Great Clips award winning mobile app which reached a milestone of 10 Million downloads in April 2019. I also managed relations with several sponsorships including NHL, CFL, minor hockey and lacrosse teams along with Virgin Mobile, Tim Horton’s and Good Life. Monster Jam events are also a big part of sponsorship portfolio.Results: Increased brand awareness within every market on average by 15%. Increased sales for each region 10%. Successfully managed $3M annual marketing budget.

Toronto, Canada Area

I managed the marketing for two of the largest fundraising events for the foundation; Ride for Heart and Big Bike; which collectively brought in $15 Million annually. Managing a team of 3, we worked with internal and external partners to deliver all marketing assets, including TV, radio, print, digital, social and email.Results: Generated over $15 million in annual revenue. Exceeded fundraising goals by 8% for a mature event.

Toronto, Canada Area

Managed all traditional and digital marketing, including e-commerce activities for 5 retail stores across all of the University of Toronto and OCAD U campuses.• Managed a team of designers and technical professionals to deliver small and large projects which include print, digital, email and social media• Built and managed opt-in email lists using contesting from 3k to over 75k active emails and deploy over 3M CASL compliant emails per year• Leveraged key learning from surveys and focus groups conducted every semester to formulate strategies• Participated and drove quarterly strategy planning sessions • Managed annual marketing budget in excess of several hundred thousand dollarsResults: Built an email list from 4K to over 75K by leveraging contests and incentives. Increased sales from $12M to close to $100M in 5 years. Contributed to the development and marketing of two mobile apps.

B A, Economics

Diploma, Marketing