I help businesses build and enhance their brand by developing a go to market strategy and then leveraging strong digital marketing (email, SEM, SEO, Display Ads, Adwords) and supplementing with traditional marketing (print, PR, radio/TV) and social media marketing (Facebook, Instagram) with always an eye on delivering ROI. I have helped companies like Think Research, Royal Bank, Franklin Templeton Investments, Canadian Tire, UofT Press, Heart and Stroke Foundation, Great Clip and SCENE. Plus, I have helped to launch 3 internet-based companies.I advocate communication and collaboration with the projects I am involved with. I can create a unified strategic vision for the company by applying real-world know-how and understanding.Skills I can bring to your team:► Marketing Strategy/Leadership:• Develop and write marketing plans, creative and project briefs and “Go to Market” strategy documents, which include target market identification, segmentation and competitive landscape analysis and brand stewardship.• Lead generation strategy, which includes using appropriate media mix such as Email, SEO & SEM, Display Ad Networks, Print, Radio, TV, PR and E-newsletter marketing.• Experience managing large marketing budgets. • Preparation and delivery of marketing campaign reports, including in-depth analysis of all relevant metrics. ► Marketing Execution: Email Marketing Social Media SEO/SEM/PPCPrint Direct Mail/brochures/Sales Kits Radio/TV PR Contesting/Reward ProgramContent Marketing ► Management:People Management Partner Management Project Management Web Property Management Vendor/Resource Management