Farhanullah Soomro Email and Phone Number
Farhanullah Soomro is an eCommerce enthusiastic with over 10 years experience in the eCommerce and Private Label industry. Farhan is General Manager Operations & Head of Ecommerce at Velets, a furniture brand startup headquartered in Canada and have operations in Canada and USA. His previous executive positions include Founder & CEO of eCommerce Cave, a leading multi-process IT outsourcing and eCommerce Management Agency & Head of eCommerce of eToolmarts. In addition to his extensive eCommerce experience, Farhan is a trained business coach. Farhan holds a BBA (Bachelor of Business Administration) from KASBIT.
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General Manager Operations And Head Of EcommerceVeletsPakistan -
General Manager Operations & Head Of EcommerceVelets Dec 2022 - PresentKarāchi, Sindh, PakistanKey Responsibilities:Brand Building: Take charge of the brand building process, encompassing brand name selection, logo design, and print and packaging material design. Develop engaging product manuals and assembly sheets to enhance customer experience.Ecommerce Strategy and Management: Devise and execute effective strategies to launch and drive sales of the brand in Canada and the USA. Build and lead a high-performing sales team, providing training and guidance to achieve sales targets. Optimize the brand's ecommerce websites for improved online sales and customer satisfaction. Manage marketplace accounts on platforms like Amazon, eBay, Walmart, and Wayfair. Create compelling and optimized product listings. Drive PPC campaigns and marketing initiatives to increase brand visibility and attract targeted traffic.General Operations: Oversee all aspects of back-office operations in Karachi, Pakistan, ensuring operational efficiency. Lead the recruitment process to hire talented team members who align with the company's goals and values. Manage financial aspects, including budgeting, forecasting, and expense control. Implement streamlined systems and processes to enhance operational efficiency.Qualifications: Proven expertise in brand building, ecommerce management, and general operations. In-depth understanding of the brand development process, including trademark filing and design. Track record of success in driving ecommerce sales and managing marketplace accounts. Proficiency in creating and optimizing product listings on various ecommerce platforms. Experience with PPC campaigns, digital marketing, and social media strategies. Exceptional leadership skills to build and manage high-performing teams. Strong analytical and problem-solving abilities, with keen attention to detail. Excellent communication and interpersonal skills for effective collaboration. Familiarity with financial management and budgeting principles. -
Founder & CeoEcommerce Cave Jan 2018 - Sep 2022Karachi, Pakistan• Bespoke Amazon, eBay, Walmart, Sears & Jet.com marketplace management & web services. • Easily managing $4.5 to $5 million online retail sales portfolio for several clients. • Launched hundreds of new items and successfully ranked them on the first page using different launch techniques . • Helped numerous companies and individuals with right branding. -
Ecommerce ManagerEtoolmarts Jul 2014 - Feb 2019Karachi, PakistanRESPONSIBILITIES:• Amazon, eBay, Walmart, Sears & Jet.com stores management & sync websites accordingly.• Easily managing $4.5 to $5 million online retail sales portfolio.• Determine optimal product pricing, including analyzing historical data to determine product elasticity.• Use market research, customer surveys, customer feedback, and web analytic data to understand needs.• Identify new opportunities and adjusting product road map as needed.• Anticipate industry and product trends• Keyword research and analysis.• Create listing titles enriched with targeted keywords.• Sales trend analysis and reporting• Online brand management & Reputation management.• Product research & development.• Customer engagement & sales facilitation.• Monitor status of orders/shipping to insure Delivery Exception report reflects correct dates and comments.• Research the US market online through B2B platforms to locate the vendors/dealers of products to be sold.• Manages activities that develop relationships with suppliers mainly in US and China.• Keep track of inventory, purchase orders with vendors and sync web stores accordingly.
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Senior Web Chat & Compliance Analyst247 Home Rescue Mar 2013 - May 2014PakistanI am responsible for presales lead generation and tracking these leads throughout the sales process. Works closely with external sales representatives to cultivate leads through targeted Online Marketing and email campaigns, following up on trade show leads and inbound product and information requests.In addition to lead generation, I create and nurture sales leads in a multiple-touch environment, providing product information and demos to prospects and new customers. Arranging product demonstrations before sharing the lead with the external sales representative. Also works closely with Marketing to support various marketing initiatives and execution of the marketing plan in able to ensure proper handling of inbound leads generated by marketing strategy execution.Develop and implement initiatives to improve customer services.Analyze and summarize customer issues in order to prepare appropriate solutions/clarifications to respond to customers.Evaluate and prioritize customer inquiries to better serve the customers.Deliver prompt and professional solutions for customer inquires via phone, email, online chat etc.Maintain history records and related problem documentations for future reference.Maintain relationships with other internal departments as well as client base to improve business performance.Respond to customer inquiries by directing them to websites, FAQs, appropriate personnel, etc when needed.Address customers in a professional and respectful manner.Take ownership of customer issues in order to follow-up on outstanding requests and escalate issues when necessary.Maintain the internal and external customer databases.Analyze customer issues so as to develop tools and processes to increase customer satisfaction.Maintain up-to-date knowledge on customer business areas.Maintain broad knowledge about company’s products and services. -
General Secretary/ CoordinatorKasbit Csr Department May 2012 - Dec 2012PakistanPlaning and execution of CSR activities,
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Marketing/Promotions InternKhadim Ali Shah Bukhari Institute Of Technology Jun 2012 - Jul 2012PakistanMarket research, SWOT Analysis, Attracting new student, Development and evaluation of marketing strategies, Advertisement.
Farhanullah Soomro Skills
Farhanullah Soomro Education Details
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Business Administration And Management, General -
Private CandidateCommerce -
Sadequain AcademyCommerce
Frequently Asked Questions about Farhanullah Soomro
What company does Farhanullah Soomro work for?
Farhanullah Soomro works for Velets
What is Farhanullah Soomro's role at the current company?
Farhanullah Soomro's current role is General Manager Operations and Head of Ecommerce.
What schools did Farhanullah Soomro attend?
Farhanullah Soomro attended Khadim Ali Shah Bukhari Institute Of Technology, Private Candidate, Sadequain Academy.
What are some of Farhanullah Soomro's interests?
Farhanullah Soomro has interest in Social Services, Children, Economic Empowerment, Civil Rights And Social Action, Politics, Environment, Education, Poverty Alleviation, Disaster And Humanitarian Relief, Human Rights.
What skills is Farhanullah Soomro known for?
Farhanullah Soomro has skills like Team Management, Management, Team Leadership, Crm, Market Research, Marketing Strategy, Business Planning, Strategic Planning, Business Development, Analysis, Lead Generation, Project Management.
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