At frog India, I lead the Brand, Content & Marketing Consulting Practise. Responsible for business development and delivery of consulting and execution services around Marketing Communications, Social Listening & Consumer Insights, Data & Web Analytics, Digital Marketing, Social Media Marketing, Client Servicing and Marketing Strategy & Operations.I am also responsible for mentoring the next generation of consultants, training them, evaluating their progress and supporting them succeed within Capgemini, through our shared values and culture.I have authored multiple articles which have been published on Capgemini Website, contributed to multiple POV's delivered in collaboration with different teams at Capgemini Invent - such as Workforce & Organisation, Automotive and more. I have also led multiple POCs and Passion Projects internally to create new offerings and solutions for the clients, across industries.I love exploring the latest topics and trends in technology, especially on the digital front. I am part of the Invent India's Metaverse Council, and we are actively involved in identifying trends in the Web3 space.

As Director (Digital), managing social listening and social media analytics engagement for a leading financial services (NBFC) brand in the Indian market, I was responsible for:• Generating actionable consumer insights• Helping the brand make sense of social and digital data sets• Stakeholder management while managing deliverables for respective lines of business• Community management through proactive interventions • Campaign management and brand health management

As a Management Consultant, I was leading teams and working on the following roles:• Engagement Manager – Social Media Command Center & Analytics (Leading Indian Consumer Durable Brand)• SME for Social Listening & Analytics (Best Practices, RFPs, Proposals, Pitches, Pre-sales and Proof of Concepts)• Management Consultant – Digital Transformation (Leading Indian CPG Player)• Digital Transformation Consultant (CEO Office – Capgemini Global)• Delivery Manager – Digital Research & Transformation (Leading French Automotive Parts Manufacturer)• Social Listening Analyst (Global FMCG Leader)• Consultant – Strategy, Digital Research & Thought Leadership

As SAP Application Analyst working on Solutions Manager, my tasks included:• Authorization to new users and access to required Business Processes• Addition and deletion of task as and when ticket is raised, creation / Deletion of tickets when required