• Led the overall evolution of eCommerce business by setting strategies, goals, and timelines.• Created marketing strategies and online advertising campaigns on Google and Facebook.• Evaluated and analyzed site analytics data to improve customer acquisition rate.• Formed individualized relationships with clients to improve their product satisfaction.• Generated and analysed income statement, balance sheet and cashflow statement of the company.• Handled all daily operations from product design, manufacturing and distribution, vendor management, sales and marketing, social media management with only 2-person team.

• Led the overall evolution of Home Campus by setting business strategies, goals, and timelines.• Managed the entire lifecycle of the product from inception, through planning, designing, development and release.• Set up the infrastructure for online business using Google cloud technologies.• Prepared and presented factsheets, business plan and other ancillaries for corporate customers and investors.• Negotiated long term B2B contracts directly with decision makers and created a robust pipeline of prospective customers.• Managed offshore teams of web designers and content developers.

• Managed the complete testing phase of multi-vendor project of porting legacy investment and enterprise data to new reporting system using Agile project management framework.• Led the complete end-to-end creation of Business Requirement Document for upgrading of the Corporate Actions and Derivatives trading modules.• Defined project timelines, managed user expectations, and communicated with key stakeholders on the progress of the project.• Planned and conducted 36 requirement gathering workshops within 6 weeks with users from Front Office, Operations, Finance, Risk Management, Data, and IT.• Performed value addition by providing industry standards to improve current processes for booking of Corporate Actions and trading of Derivatives.

• Managed the resources and timelines to deliver data to Prudential Regulatory Authority, UK for Solvency II regulation.• Coordinated and handled all communications between Prudential Asia headquarters in HK, Prudential Group headquarters in UK and 40+ entities in Asia.• Facilitated regular discussions with all Prudential business units across Asia, Europe and US to understand requirements, define scope and reach critical decisions.• Ensured timely delivery of monthly data by mitigating risk factors and managing change requests.• Reviewed, analysed and documented requirement specifications of Solvency II regulations.• Worked extensively with IT development team to develop a reporting framework for regular data submission.• Provided continuous ongoing support to all PCA entities to help meet working day timetable, improve data quality, and educate them on new requirements.• Promoted use of quality investment data among various departments at PCA including Finance, Cash Management, Actuary, Risk Management, and Investment.• Created a governance framework to ensure that regulatory requirement is met with highest quality data possible on a timely fashion.• Prepared user guide and conducted user training on use of data template and reporting format.

• Managed the scope, timelines, and implementation of multiple projects simultaneously.• Have an in-depth knowledge of Charles River Investment Management System and managed the system upgrade across 8 entities.• Implemented requirement gathering framework for business analysis closely adhering to the guidelines provided by BABOK.• Calculated risk statistics like standard deviation, alpha, information ratio, Sharpe ratio for the Performance team.• Analysed and compared the Fixed Income Analytics such as yield, modified duration, convexity between Bloomberg terminal and Fincaid application.• Implemented Performance report for the Investment team. • Coordinated the complete end to end testing with fund managers, traders, operations, compliance, settlement and IT team for a new fund launch.• Designed the workflows to enhance Private Wealth Management system to handle derivatives.