Farheen Aqueel Email & Phone Number

Kuala Lumpur, My

Wp. Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

Develop and execute comprehensive marketing strategies for Savor.Project manage the launch of the restaurant and new menus.Lead social media and creative teams in content creation and engagement.Conduct market research and analyze trends for growth opportunities.Collaborate cross-functionally to integrate marketing initiatives.Manage marketing budgets and cultivate partnerships for brand visibility.Stay updated on industry trends and innovate to differentiate the brand.Collaborate with other departments, such as the kitchen, to generate new menu ideas.

Experienced freelance consultant, strategist, and copywriter with a focus on developing effective strategies and compelling content for brands.Skilled in developing messaging, writing SEO optimized content, press releases, and articles.Capable of crafting proposals and pitches, including agency pitches for new and existing clients.Proficient in creating brand narratives that resonate with target audiences and align with brand values.

Kuala Lumpur, Malaysia

A small home based business, OCD- Obsessive Cookie Disorder was started for my love of baking and focuses solely on home baked cookies.

Wp. Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

Responsible for developing effective strategies and compelling content for various brands.Tasked with developing messaging, crafting content, and writing press releases, articles, and thought leadership pieces.Played a key role in crafting proposals and pitches, including agency pitches for both new and existing clients.Specialized in creating brand narratives that deeply resonate with target audiences and align seamlessly with brand values.

http://www.mediapoondi.com/Started for the love of advertising, traditional, digital and social media, MediaPoondi is an exciting project of Poondi Inc. that aims to provide a central hub of information related to all things that are part of the media world. The aim is to make MediaPoondi a leading media property, dedicated to obsessively providing up-to-date information from the local and international market.

Karachi

Areas of accountability /accomplishments:Responsible for devising the marketing strategy for 14th Street Pizza & Co.Driving the overall marketing team to execute various marketing and branding strategies.Working in close coordination with the CEO and board of directorsResponsible for generating digital, traditional media strategies and new marketing techniques Establishing workflow prioritization, scheduling and resource allocationDeveloping integrated marketing communications plans for new product launches, events and corporate campaignsManage updates and strategy for the brand’s social and digital presence including (Facebook, Twitter, Instagram, Pinterest, content strategy, website, online campaigns / activities, mobile applications)Liaising with 3rd party vendors, agency for plan executions with relation to media, advertising, packaging and branded materialBrainstorming new product ideas / packaging idea generation and implementation

Karachi

Alongside the role of Manager Strategy, my responsibilities as Senior Manager Strategy upon promotion involved the additional tasks• Formulating and overseeing implementation of strategies in order to meet the short and long term objectives of clients across a number of sectors• Preparing new client proposals and presentations• Team building and hiring• Leading and driving all departments within the agency including: Creative, Digital and Media • Ensuring delivery of accurate and relevant reports and communications• Directly reporting to the CEO and COO of the company• Networking• Ensuring a healthy working relationship with existing and prospective clients

Karachi

• Developing interactive strategies and tactics based on insight from web analytics, surveys, secondary research, emerging interactive trends, and marketing strategy best practices• Design and creation of digital strategies for various brands • Interactive digital approach implementation • Developing direct brand campaigns from concept through post-campaign analysis in a variety of verticals – FMCGs, Telecommunication, Health & Beauty, Financial and more. • Overseeing the social media and creative team – providing strategic direction & insight in execution • Game Story boarding for brands like Atlas Honda, Advance Telecom, Pizza Hut• Involved in and successful execution of Nokia Pakistan, Pizza Hut, L’Oreal, British Council (Ilmpossible) on the digital platform• Formulated social media standard documents to be part of overall business procedures with a brand, including standard formats of:o Conversation calendarso Brand DNAo Idea Bank o Social Media Checklists• Working directly with senior management and key stakeholders, including COO and CEO to devise digital strategies along with agency strategy• Bringing in fresh ideas, involved in and leading brainstorming sessions for leading brands looking for 360 / digital solutions• Design and implementation of social media strategies • Client engagement lead on multiple accounts• Responsible for identifying ways to influence customer behavior across new media channels by translating/ evaluating social/digital media activity into appropriate strategies and campaigns

Karachi

• Development of business proposals & presentations for major and prospective clients• Strategic planning and marketing initiatives for a variety of FMCGs, telcos and financial institutions • Study and research of Mobile Entertainment market (Local & International), upcoming trends and campaigns• Managing social media activities for clients. Maintaining Digital Vigilance reports.• Management, coordination and execution for Azme Alishan in its digital domain• Content management & Process management• Development of long term and short term plan of IVR portals for : o Azme Alishan o Udhum (Content based IVR 0900 - 54646)o Qtv o Udhum Engro (IVR based dedications 0800 – 36476)o Cornetto (SMS campaign & IVR 92557)• Overseeing web portals including: (Roadmaps, Coordination & Planning)o Azme Alishan (www.azmealishan.com)o PTCL – (www.entertainment.ptcl.net, www.gaming.ptcl.net, www.youth.ptcl.net)o Peek Freans – (www.peekfreans-safefood.com)o Udhum – (www.udhum.com)o Converge Technologies – www.converget.como Converge Blog (Company Blog http://blog.converge.com)

Mba, Marketing

Activities and Societies: Marketing Manager - Bimaxian Society Gold Medallist in Bachelors of Business Administration

A Levels, Business Studies, Economics, Sociology