Vanessa Farias Email and Phone Number
Vanessa Farias work email
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Vanessa Farias personal email
My goal is to combine my experience in Marketing, CX and CS to create strategies and content that sell more and retain customers!I am a communications, marketing and customer experience professional with more than 10 years of experience in different sectors. I am a communications, marketing and customer experience professional with more than 10 years of experience in different sectors. I currently work with Content Marketing at SoftExpert.My core competencies include content marketing, inbound marketing, SEO, strategic communications, social media, customer experience, customer success and events.Some of my best results: responsible for writing and copywriting landing pages that went from 5k average visits per month to 2mm visits per month in a period of 1 year; leadership of a team of 8 people with an increase in NPS from -32 to 80 points in 2 years.My degree in Journalism from the Federal University of Santa Catarina (UFSC), with international experience at Università Ca' Foscari (UNIVE), in Italy, combined with my MBA in Leadership, Team Management and Productivity from PUCRS, support my analysis and leadership skills. . I also have a minidegree in Copywriting, Persuasion and Neuromarketing from the CXL Institute, which allows me to create creative and effective communication strategies.
Softexpert - Software For Excellence
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Líder De Marketing De ConteúdoSoftexpert - Software For ExcellenceState Of Santa Catarina, Brazil -
Global Content Marketing ManagerSoftexpert - Software For Excellence May 2024 - PresentFlorianópolis, Brazil- Management of content marketing, social media, and PR teams;- Development of content strategies;- Oversight of content production, communication, and distribution across various channels, including websites, blogs, YouTube, Instagram, LinkedIn, and press, as well as formats such as copy, articles, eBooks, infographics, videos, and case studies;- Supervision of the creation of SEO-optimized content through inbound marketing initiatives, aimed at building authority and generating MQLs.Tools used:SEMRush, Google Analytics, Google Search Console, Miro, Canva, Notion, Excel, SE Suite, and AI. -
Customer Experience ConsultingInstituto Cliente Feliz Jul 2023 - Apr 2024São Paulo, BrasilCustomer Experience Consulting for B2B. - Working on projects with companies from different sectors; - Use of the double diamond methodology and high complexity techniques to improve the customer experience of the institutions we serve; - Direct work with the executive board of companies; - Analysis of complex data and creation of diagnoses; - Immersion, research and interviews with customers; - Creation of customer journeys, blueprints, communication rules, NPS, churn treatment; - Customer Experience, Customer Success and Customer Service; - Service Design Methodologies; - Copywriting; - Customer Experience Marketing. -
Customer Experience Team LeaderCashme Nov 2021 - Jan 2023São Paulo, BrazilMain results: - From -32 to 80 points in NPS after building the CX area in the company; - We achieved a score above 9 on ReclameAqui; - 54% reduction in SLA on the customer's conveyor belt; - Construction of a CX area, from scratch, with pre- and post-sales flows; - Construction of WhatsApp Bot; - Team management; - Creation and mediation of the Customer Committee with the main heads of the company; - Conception and execution of the company's first event focused on customer centricity; - Launch of CashMe Is Cool, corporate academy (e-learning); - Recognized by the company as a collaborator who exemplifies the “FastMe” value, which indicates good driving agility and resolution; - Ambassador of company culture. -
Customer Experience AnalystCashme Jan 2021 - Nov 2021São Paulo, BrazilNPS, Customer Journey, Event Management. -
Communication And Marketing AnalystCashme Sep 2019 - Jan 2021São Paulo, BrazilUX, Customer Journey, Copywriting, E-learning, Content Creation, social media, Traffic Generation, Marketing Automation, SEO and Email Marketing Strategies, Event Management, Audiovisual Production. -
Communication And Marketing AnalystCyrela Nov 2018 - Aug 2019São Paulo, BrazilBlog Manager of Cyrela Group. Strategic Planning, Management, Inbound Marketing and Content Marketing. -
Content Marketing AnalystSoftplan Dec 2017 - Oct 2018Florianopolis, BrazilContent Management. Digital Marketing and Event Management. -
Image EditorSbt Aug 2016 - Nov 2017Florianopolis, BrazilImage Editing by Adobe Premiere video software. -
InternNew Technologies Laboratory From Ufsc Jul 2014 - Dec 2014Florianopolis, BrazilResearch, production, script, recording and editing of educational videos.
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Project DirectorComunica! Empresa Júnior De Jornalismo Aug 2013 - Aug 2014Universidade Federal De Santa CatarinaComunica! Empresa Júnior de Jornalismo
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Reporter, Presenter, Publisher And ProducerTj Ufsc Apr 2012 - Aug 2014Florianopolis, BrazilTJ UFSC -
Monitors Of The Laboratory Of TelejournalismLaboratory Of Telejournalism From Ufsc Aug 2013 - Dec 2013Florianopolis, BrazilLaboratory of Telejournalism from UFSC
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InternPublic Ministry Of The State Of Santa Catarina Apr 2012 - Dec 2012Florianopolis, BrazilPublic Ministry of the State of Santa Catarina
Vanessa Farias Skills
Vanessa Farias Education Details
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Liderança, Gestão De Equipes E Produtividade -
100 -
Marketing -
Digital Marketing -
Digital Marketing
Frequently Asked Questions about Vanessa Farias
What company does Vanessa Farias work for?
Vanessa Farias works for Softexpert - Software For Excellence
What is Vanessa Farias's role at the current company?
Vanessa Farias's current role is Líder de Marketing de Conteúdo.
What is Vanessa Farias's email address?
Vanessa Farias's email address is va****@****.com.br
What schools did Vanessa Farias attend?
Vanessa Farias attended Pucrs - Pontifícia Universidade Católica Do Rio Grande Do Sul, Cxl Institute, Universidade Federal De Santa Catarina, Università Ca' Foscari Venezia, Youexp, Gama Academy, Senac Brasil.
What are some of Vanessa Farias's interests?
Vanessa Farias has interest in Vídeo, Social Services, Jornalismo, Fotografia, Comunicação Institucional, Social Media, Civil Rights And Social Action, Education, Marketing Digital, Poverty Alleviation.
What skills is Vanessa Farias known for?
Vanessa Farias has skills like Marketing Digital, Jornalismo, Jornalismo Online, Marketing Social, Marketing De Motor De Busca, Jornalismo Empresarial, Canvas, Social Media, Copywriting Digital, Indesign, Wordpress, Adobe Photoshop.
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Vanessa Farias
Recruiter | R&S | Analista De Rh | Talent Acquisition | Gente E Cultura Na Stefanini BrasilRio De Janeiro, Brazil -
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2gmail.com, anton-paar.com
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