Vanessa Farias

Vanessa Farias Email and Phone Number

Líder de Marketing de Conteúdo @ SoftExpert - Software for Excellence
State of Santa Catarina, Brazil
Vanessa Farias's Location
Florianópolis, Santa Catarina, Brazil, Brazil
Vanessa Farias's Contact Details

Vanessa Farias work email

Vanessa Farias personal email

n/a
About Vanessa Farias

My goal is to combine my experience in Marketing, CX and CS to create strategies and content that sell more and retain customers!I am a communications, marketing and customer experience professional with more than 10 years of experience in different sectors. I am a communications, marketing and customer experience professional with more than 10 years of experience in different sectors. I currently work with Content Marketing at SoftExpert.My core competencies include content marketing, inbound marketing, SEO, strategic communications, social media, customer experience, customer success and events.Some of my best results: responsible for writing and copywriting landing pages that went from 5k average visits per month to 2mm visits per month in a period of 1 year; leadership of a team of 8 people with an increase in NPS from -32 to 80 points in 2 years.My degree in Journalism from the Federal University of Santa Catarina (UFSC), with international experience at Università Ca' Foscari (UNIVE), in Italy, combined with my MBA in Leadership, Team Management and Productivity from PUCRS, support my analysis and leadership skills. . I also have a minidegree in Copywriting, Persuasion and Neuromarketing from the CXL Institute, which allows me to create creative and effective communication strategies.

Vanessa Farias's Current Company Details
SoftExpert - Software for Excellence

Softexpert - Software For Excellence

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Líder de Marketing de Conteúdo
State of Santa Catarina, Brazil
Vanessa Farias Work Experience Details
  • Softexpert - Software For Excellence
    Líder De Marketing De Conteúdo
    Softexpert - Software For Excellence
    State Of Santa Catarina, Brazil
  • Softexpert - Software For Excellence
    Global Content Marketing Manager
    Softexpert - Software For Excellence May 2024 - Present
    Florianópolis, Brazil
    - Management of content marketing, social media, and PR teams;- Development of content strategies;- Oversight of content production, communication, and distribution across various channels, including websites, blogs, YouTube, Instagram, LinkedIn, and press, as well as formats such as copy, articles, eBooks, infographics, videos, and case studies;- Supervision of the creation of SEO-optimized content through inbound marketing initiatives, aimed at building authority and generating MQLs.Tools used:SEMRush, Google Analytics, Google Search Console, Miro, Canva, Notion, Excel, SE Suite, and AI.
  • Instituto Cliente Feliz
    Customer Experience Consulting
    Instituto Cliente Feliz Jul 2023 - Apr 2024
    São Paulo, Brasil
    Customer Experience Consulting for B2B. - Working on projects with companies from different sectors; - Use of the double diamond methodology and high complexity techniques to improve the customer experience of the institutions we serve; - Direct work with the executive board of companies; - Analysis of complex data and creation of diagnoses; - Immersion, research and interviews with customers; - Creation of customer journeys, blueprints, communication rules, NPS, churn treatment; - Customer Experience, Customer Success and Customer Service; - Service Design Methodologies; - Copywriting; - Customer Experience Marketing.
  • Cashme
    Customer Experience Team Leader
    Cashme Nov 2021 - Jan 2023
    São Paulo, Brazil
    Main results: - From -32 to 80 points in NPS after building the CX area in the company; - We achieved a score above 9 on ReclameAqui; - 54% reduction in SLA on the customer's conveyor belt; - Construction of a CX area, from scratch, with pre- and post-sales flows; - Construction of WhatsApp Bot; - Team management; - Creation and mediation of the Customer Committee with the main heads of the company; - Conception and execution of the company's first event focused on customer centricity; - Launch of CashMe Is Cool, corporate academy (e-learning); - Recognized by the company as a collaborator who exemplifies the “FastMe” value, which indicates good driving agility and resolution; - Ambassador of company culture.
  • Cashme
    Customer Experience Analyst
    Cashme Jan 2021 - Nov 2021
    São Paulo, Brazil
    NPS, Customer Journey, Event Management.
  • Cashme
    Communication And Marketing Analyst
    Cashme Sep 2019 - Jan 2021
    São Paulo, Brazil
    UX, Customer Journey, Copywriting, E-learning, Content Creation, social media, Traffic Generation, Marketing Automation, SEO and Email Marketing Strategies, Event Management, Audiovisual Production.
  • Cyrela
    Communication And Marketing Analyst
    Cyrela Nov 2018 - Aug 2019
    São Paulo, Brazil
    Blog Manager of Cyrela Group. Strategic Planning, Management, Inbound Marketing and Content Marketing.
  • Softplan
    Content Marketing Analyst
    Softplan Dec 2017 - Oct 2018
    Florianopolis, Brazil
    Content Management. Digital Marketing and Event Management.
  • Sbt
    Image Editor
    Sbt Aug 2016 - Nov 2017
    Florianopolis, Brazil
    Image Editing by Adobe Premiere video software.
  • New Technologies Laboratory From Ufsc
    Intern
    New Technologies Laboratory From Ufsc Jul 2014 - Dec 2014
    Florianopolis, Brazil
    Research, production, script, recording and editing of educational videos.
  • Comunica! Empresa Júnior De Jornalismo
    Project Director
    Comunica! Empresa Júnior De Jornalismo Aug 2013 - Aug 2014
    Universidade Federal De Santa Catarina
    Comunica! Empresa Júnior de Jornalismo
  • Tj Ufsc
    Reporter, Presenter, Publisher And Producer
    Tj Ufsc Apr 2012 - Aug 2014
    Florianopolis, Brazil
    TJ UFSC
  • Laboratory Of Telejournalism From Ufsc
    Monitors Of The Laboratory Of Telejournalism
    Laboratory Of Telejournalism From Ufsc Aug 2013 - Dec 2013
    Florianopolis, Brazil
    Laboratory of Telejournalism from UFSC
  • Public Ministry Of The State Of Santa Catarina
    Intern
    Public Ministry Of The State Of Santa Catarina Apr 2012 - Dec 2012
    Florianopolis, Brazil
    Public Ministry of the State of Santa Catarina

Vanessa Farias Skills

Marketing Digital Jornalismo Jornalismo Online Marketing Social Marketing De Motor De Busca Jornalismo Empresarial Canvas Social Media Copywriting Digital Indesign Wordpress Adobe Photoshop Marketing Por E Mail Adobe Premiere Banco De Dados

Vanessa Farias Education Details

Frequently Asked Questions about Vanessa Farias

What company does Vanessa Farias work for?

Vanessa Farias works for Softexpert - Software For Excellence

What is Vanessa Farias's role at the current company?

Vanessa Farias's current role is Líder de Marketing de Conteúdo.

What is Vanessa Farias's email address?

Vanessa Farias's email address is va****@****.com.br

What schools did Vanessa Farias attend?

Vanessa Farias attended Pucrs - Pontifícia Universidade Católica Do Rio Grande Do Sul, Cxl Institute, Universidade Federal De Santa Catarina, Università Ca'​ Foscari Venezia, Youexp, Gama Academy, Senac Brasil.

What are some of Vanessa Farias's interests?

Vanessa Farias has interest in Vídeo, Social Services, Jornalismo, Fotografia, Comunicação Institucional, Social Media, Civil Rights And Social Action, Education, Marketing Digital, Poverty Alleviation.

What skills is Vanessa Farias known for?

Vanessa Farias has skills like Marketing Digital, Jornalismo, Jornalismo Online, Marketing Social, Marketing De Motor De Busca, Jornalismo Empresarial, Canvas, Social Media, Copywriting Digital, Indesign, Wordpress, Adobe Photoshop.

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